DivvyHQ vs. Ion, by Rock Content

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DivvyHQ
Score 10.0 out of 10
N/A
DivvyHQ is a content marketing platform with a central Dashboard and Calendar for managing publication schedules and coordinating workflow (with workflow controls for security), and publishing content. Pricing starts at $25 per month for each user (the Divvy Lite plan with limited features) and rises to $195 per month for each user (Divvy Enterprise with more advanced features, like Custom Workflow, Publishing, API, Calendar Layers, and a dedicated support specialist). DivvyHQ also offers…N/A
Ion, by Rock Content
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
Pricing
DivvyHQIon, by Rock Content
Editions & Modules
No answers on this topic
Managed Services + SaaS
Custom
per year
Offerings
Pricing Offerings
DivvyHQIon, by Rock Content
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$1,500 one-time fee per installation$5,500 per customer
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
DivvyHQIon, by Rock Content
Features
DivvyHQIon, by Rock Content
Content Creation
Comparison of Content Creation features of Product A and Product B
DivvyHQ
9.3
Ratings
15% above category average
Ion, by Rock Content
7.5
Ratings
7% below category average
Approval workflows9.00 Ratings00 Ratings
Content collaboration10.00 Ratings5.00 Ratings
Content calendar9.00 Ratings00 Ratings
Ideation00 Ratings10.00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
DivvyHQ
9.3
Ratings
14% above category average
Ion, by Rock Content
8.7
Ratings
7% above category average
Content hub10.00 Ratings10.00 Ratings
Embedded CTAs9.00 Ratings10.00 Ratings
Content distribution9.00 Ratings8.00 Ratings
Content automation9.00 Ratings6.00 Ratings
Forms / Gated content00 Ratings10.00 Ratings
Content promotion00 Ratings8.00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
DivvyHQ
8.0
Ratings
2% above category average
Ion, by Rock Content
8.5
Ratings
8% above category average
Campaign optimization dashboard8.00 Ratings10.00 Ratings
Audience profiling and targeting00 Ratings6.00 Ratings
Closed-loop tracking and reporting00 Ratings8.00 Ratings
Content performance analytics00 Ratings10.00 Ratings
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User Ratings
DivvyHQIon, by Rock Content
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
7.4
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
DivvyHQIon, by Rock Content
Likelihood to Recommend
DivvyHQ is well suited for our company because they develop a plan of action that is highly tailored and specific to our current and projected needs. They help us understand items that we can be looking out for in the future and things we need to be made aware of.
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I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts
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Pros
  • High quality presentations
  • Low costs
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  • I love that ion interactive autosaves. So many of these platforms leave me terrified of disconnection or closing my laptop.
  • This WYSIWYG actually works. I've yet to have a translation or code glitch.
  • Fast load times are a huge bonus, as well as mobile-optimized display.
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Cons
  • campaigns interface is a bit outdated
  • I'd like to see the dashboard/homepage spruced up
  • open on calendars rather than recent activity
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  • no revert option/revision history if you make a bad mistake
  • some simple styles that should be just there for you have to be made through custom CSS
  • some of their template options have some pretty bad designs and are not usable beyond a basic functionality level/have to be completely reskinned
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Likelihood to Renew
No answers on this topic
Because unless I find something better to replace it with, we're probably going to renew our contract. Ideally, Ion interactive can update Liveball so it's easier to use, more functionality that includes forms and javascript options currently not in place
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Usability
No answers on this topic
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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Performance
No answers on this topic
Sometimes the editor can be a little slow.
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Support Rating
No answers on this topic
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Online Training
No answers on this topic
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Implementation Rating
No answers on this topic
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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Alternatives Considered
The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the other is doing. It allows for content collaboration and keeps us on track to meet individual deadlines.
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I haven't had a lot of experience with templated CMS systems and was not involved in the original selection, though I was part of the renewal discussions. Most of the templates I've used have been html and created in house on an as-needed bases
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Scalability
No answers on this topic
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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Return on Investment
  • content scheduling is almost seamless
  • the corporate communications teams are transparent with one another
  • content calendars keep us organized
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  • So far the impact has been positive, but as we are new to the platform that opinion is based on relatively few interactive assets.
  • There hasn't been any negative reactions or impact from Ion as of yet, but as I said before it's still early for us in terms of usage (less than a year).
  • We do really appreciate the level of complexity and customization available in the platform.
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ScreenShots

DivvyHQ Screenshots

Screenshot of Screenshot of Content Operations DashboardScreenshot of The most robust content calendar on the marketScreenshot of Content Interface (List View)Screenshot of Sandbox (Content item detail view)Screenshot of Sandbox > Content (HTML) Editor

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.