Divi vs. Optimizely Content Management System

Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time

Incentivized

Very much if a business is doing a rebrand, for example, or a digital transformation, the DXP product is super competitive. The managed services that provided around the infrastructure and all of the moving parts really, really works well. It just makes life as a developer very easy when ultimately you just have to do the code and deploy it out and don't worry about the environment infrastructure. I think it's really, really well and fits in really well with that. Areas where it's not so great in my experience, I would say, well, I've already mentioned kind of the CMS to SaaS product, but also just in general it feels like we're going through a bit of a transition period with the documentation at the moment. So when new features are rolled out or the product catalog expands, the documentation isn't always the best or streamlined. That can make life as a developer a little bit work at the times.

Incentivized

• Front end builder easy to design
• Exportable and importable layouts and templates
• Integration with wordpress and many plugins
• Individual template builder to apply to certain post types
• Add on cloud to store and sync your own designs, code snippets
• Can create your own api licenses for different websites

Incentivized

• Folder structure - I was on Magento 1.x & 2.x for 10 years, which had no folder structure for blocks or images - it was very difficult to find things. We couldn't keep anything straight without it.
• The fact that it knows what block or image is being used and links to where it's being used is pure gold. It prevents deletion of needed elements.
• I like that I can drag a block or image somewhere new and it doesn't break anything.
• Our search of blocks and images is now working, that's very helpful.

Incentivized

• Some advanced features need to be complemented with other paid plugins (e.g., attachments in contact forms)
• Certain Divi elements cannot be nested within other Divi elements (e.g., including an element within an accordion)
• Customizing the header is powerful, but making the most of it is more challenging than the rest of Divi's options

• promo types, several have been released that do not work as they are advertised/labeled which has caused us to make custom promos for just about all of them where we've actually fixed the functionality. The OOB types are completely unreliable
• promo exclusions/sorting -- this is very buggy, and some of this would normally be "out of the box" like no two order discounts should ever be able to stack. This gets incredibly difficult to manage when you have 75 active promos at a time.
• asset management - replacement files with same name aren't recognized even when the first version is deleted, this creates a mess in asset folders - nothing can be successfully deleted from epi asset library
• html automatic edits -- issues when typing in either content page links or asset links, epi always adds random characters to the end (?"Epieditmode=false,6789" for example, which doesn't break content, but does make it more difficult for the team to use non-epi html tools to build or edit
• auto dimensions on images -- when adding an image in the html, you have the address exactly, but any other way causes the editor to put width and height dims on the code, making the image warp in mobile, this is adding steps to undo the automatic edits, they are completely unhelpful
• blogs - we are running a blog in Opti that is compeltely manual, every "related article" and every "articles about x topic" block is hard coded, there is nothing dynamic in the content library which is frustrating, and creates a huge time suck for articles across the site, every time there is a new one, that's 10+ manual page updates

Incentivized

Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.

Divi is overall a great tool to use - I think I would need to spend a little more time to dig into the tool to provide more long term feedback.

Incentivized

From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.

Incentivized

Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly

I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts

Incentivized

Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture

I was not fully involved.

Incentivized

Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. We also felt it was far more client-friendly for self-editing.

Incentivized

Optimizely Content Management System takes the best bit of previous platforms and simplifies them without removing the more advanced features but not making the necessary to get things going. allowing for any user to jump in and start working is a massive help but empowering power users to take advantage of all its features.

Incentivized

• It's hard to quantify, but it's allowed me to create the face of my website, which currently receives tens of thousands of visits each month. This is largely thanks to Divi.
• It has allowed me to quickly design my own sales and product pages, without having to rely on third-party platforms.
• Divi's lock-in has made it difficult for me to explore other visual builders that might also be interesting for my website.
• Es difícil de cuantificar, pero me ha permitido crear la cara visible de mi web, que en este momento recibe decenas de miles de visitas cada mes. En gran parte es gracias a Divi.
• Me ha permitido diseñar en poco tiempo mis propias páginas de venta y de producto, sin necesidad de depender de espacios de terceros.
• El lock-in de Divi me ha hecho difícil explorar otros constructores visuales que también podrían ser interesantes para mi web.

Incentivized

• Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
• Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
• Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences

Incentivized