Displayr vs. Looker

Displayr is perfectly suited for any insights or data people that understand the type of analysis they want to do, but don't know R code - or just want to get to results more quickly than coding themselves. It's probably not the best learning ground, if you've never done any quantitative analysis before, but then neither are traditional tools like SPSS or Q.

Incentivized

When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred

Incentivized

• The intuitive interface and menus make it easy to quickly learn Displayr and find the types of data transformation or analysis that we're looking to do.
• The support level from Displayr's team is FIRST CLASS. Where othe platforms force you to an FAQ or AI chat bot, Displayr's team will jump in first hand, into our data, or on a live call, and help us run a new type of analysis or troubleshoot a problem.
• The ability to work collaboratively, asynchronously and remotely, on the same data set and report is a really huge plus for us.
• The in-built options for multivariate analysis cover 99.9% of anything we have - or will - ever need to run.

Incentivized

• It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
• It is intuitive, mainly if you use other Google services like Google Sheets.
• The look and feel is modern and nice.
• It it very useful to have an immediate visual overview of the data in a spreadsheet.

Incentivized

• The new "glow-up" on the interface has helped make it a bit easier on the eye, but there are some features of working in the "three pane" browser that are a bit frustrating: especially having to 'rearrange' when resizing the window to look at another app simultaneously.
• Such a small point, but being able to drag and move multiple elements in a table (eg drag two rows to the top) SIMULTANEOUSLY would help a bunch.
• I don't think we take advantage of all the visualisation capabilities in Displayr, and perhaps an AI 'recommendation' engine that sees the data I'm working with and prompts either a specific visualisation, or additional analysis option I might use, would be great.

Incentivized

• I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
• The setup can be time-consuming if you're not using the product regularly.
• Editing the dashboard requires a few logins; I wish it was more seamless.

Incentivized

We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it

Incentivized

It's really quite intuitive, but the visual interface could be made a bit more easy to use (window/pane rescaling etc) and I think there could be more 'proactive prompts' to suggest features we're underutilising.

Incentivized

Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.

Incentivized

No objections

Incentivized

Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok

Incentivized

Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.

Incentivized

Very satisfied, easy to implement

Incentivized

SPSS (the last version I looked at) still requires much more underlying knowledge and coding ability to get where we want to be. That's not where we add value, so the speed and simplicity with which Displayr allows us to get the data analysis done, and move onto developing insight and delivering value is why I chose Displayr.

Incentivized

In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.

Incentivized

• I think Displayr is quite expensive, but has the biggest impact on our P&L of any of our subscriptions, because it has unlocked our ability to deliver bigger, more complex analytic projects for clients - and hence grow our topline.
• The ability to scale the license between years has also been a god-send as our team has gone up or down to deliver the level of quant work available to us.
• There's also a bottom line efficiency driven by some of the speed of analysis that Displayr enables.

Incentivized

• Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
• The reports help us unravel the story of our users and how they are sifting through our pages.
• Our clients enjoy seeing the numbers to understand better what stands out on their sites.
• The reports have helped us see what campaigns are working and where we need to tweak things.
• The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.

Incentivized