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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DiscoverOrg (discontinued)

    Score6 out of 10
    N/ACapabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A

    D&B Hoovers

    Score8.2 out of 10
    N/AD&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
    Pricing
    DiscoverOrg (discontinued)D&B Hoovers
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    DiscoverOrg (discontinued)D&B Hoovers
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DiscoverOrg (discontinued)D&B Hoovers
    Considered Both Products
    Discontinued Products
    Chose DiscoverOrg (discontinued)
    Hoovers was my go-to back in the day but have not used in a long time so can't speak to its efficacy. I remember when whoever wrote the company descriptions had a bit of sass and it always gave me a laugh. Hard to say the quality now given it has been years.

    ONESOURCE was pretty …
    Incentivized
    Chose DiscoverOrg (discontinued)
    DiscoverOrg is definitely the standout among its competitors. It has provided me with far more value for the deals in my pipeline than any other prospecting tool that I have utilized in my current role. The data is far better and more accurate, which has given me many more …
    Incentivized
    Dun Bradstreet
    Chose D&B Hoovers
    It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes.
    Incentivized
    Chose D&B Hoovers
    D&B Hoovers is the industry standard. To even apply for government contracts obtaining a DUNS number is required. With D&B's far reach with other products like credit, they have a very large database. Add that to the relationships they have with other service providers and it …
    Incentivized
    Key User Insights
    Would buy again
    80%
    Would buy again
    8 Answers
    No answers on this topic
    Delivers good value for the price
    63%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    89%
    Lived up to sales and marketing promises
    8 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    8 Answers
    No answers on this topic
    Features
    DiscoverOrg (discontinued)D&B Hoovers
    Prospecting
    Comparison of Prospecting features of DiscoverOrg (discontinued) and D&B Hoovers
    Feature
    DiscoverOrg (discontinued)
    8.1
    104 Ratings
    5% above category average
    D&B Hoovers
    8.3
    98 Ratings
    7% above category average
    Advanced search8.6104 Ratings8.294 Ratings
    Identification of new leads8.4101 Ratings7.788 Ratings
    List quality7.6104 Ratings8.195 Ratings
    List upload/download8.498 Ratings8.488 Ratings
    Ideal customer targeting7.3100 Ratings8.385 Ratings
    Load time/data access8.5103 Ratings8.994 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of DiscoverOrg (discontinued) and D&B Hoovers
    Feature
    DiscoverOrg (discontinued)
    8.1
    103 Ratings
    4% above category average
    D&B Hoovers
    8.3
    97 Ratings
    7% above category average
    Contact information8.6103 Ratings7.889 Ratings
    Company information8.0103 Ratings8.697 Ratings
    Industry information7.7101 Ratings8.595 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of DiscoverOrg (discontinued) and D&B Hoovers
    Feature
    DiscoverOrg (discontinued)
    7.8
    104 Ratings
    5% above category average
    D&B Hoovers
    8.1
    94 Ratings
    9% above category average
    Lead qualification process6.481 Ratings7.362 Ratings
    Smart lists and recommendations7.085 Ratings7.970 Ratings
    Salesforce integration8.989 Ratings7.949 Ratings
    Company/business profiles7.8101 Ratings8.489 Ratings
    Alerts and reminders7.787 Ratings8.364 Ratings
    Data hygiene7.899 Ratings7.875 Ratings
    Automatic data refresh8.188 Ratings7.768 Ratings
    Tags7.876 Ratings8.756 Ratings
    Filters and segmentation8.493 Ratings8.874 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of DiscoverOrg (discontinued) and D&B Hoovers
    Feature
    DiscoverOrg (discontinued)
    5.0
    42 Ratings
    39% below category average
    D&B Hoovers
    9.5
    43 Ratings
    24% above category average
    Sales email templates5.038 Ratings10.07 Ratings
    Append emails to records5.041 Ratings9.043 Ratings
    Best Alternatives
    DiscoverOrg (discontinued)D&B Hoovers
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    UpLead
    Score9.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DiscoverOrg (discontinued)D&B Hoovers
    Likelihood to Recommend
    8.0
    (106 ratings)
    9.4
    (103 ratings)
    Likelihood to Renew
    7.0
    (2 ratings)
    9.9
    (11 ratings)
    Usability
    9.0
    (1 ratings)
    8.2
    (5 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    7.0
    (2 ratings)
    Support Rating
    9.0
    (1 ratings)
    5.2
    (9 ratings)
    Online Training
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.1
    (6 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    DiscoverOrg (discontinued)D&B Hoovers
    Likelihood to Recommend
    Discontinued Products
    Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
    Incentivized
    Read full review
    Dun Bradstreet
    Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
    • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
    • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
    Incentivized
    Read full review
    Dun Bradstreet
    • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
    • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
    • D&B Hoovers provides highly accurate and reliable business data
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Speed - it can be quite slow at times.
    • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
    • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
    Incentivized
    Read full review
    Dun Bradstreet
    • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
    Incentivized
    Read full review
    Dun Bradstreet
    I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Straight forward
    Incentivized
    Read full review
    Dun Bradstreet
    Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Dun Bradstreet
    The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
    Incentivized
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Dun Bradstreet
    While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    Great customer service and support team.
    Incentivized
    Read full review
    Dun Bradstreet
    I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    Dun Bradstreet
    The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
    Incentivized
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Dun Bradstreet
    for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
    Incentivized
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    Alternatives Considered
    Discontinued Products
    ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
    Incentivized
    Read full review
    Dun Bradstreet
    Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Discontinued Products
    No answers on this topic
    Dun Bradstreet
    The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
    Incentivized
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    Scalability
    Discontinued Products
    No answers on this topic
    Dun Bradstreet
    D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
    Incentivized
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    Professional Services
    Discontinued Products
    No answers on this topic
    Dun Bradstreet
    very professional
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
    • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
    • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
    Incentivized
    Read full review
    Dun Bradstreet
    • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
    • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
    • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
    Incentivized
    Read full review
    ScreenShots

    DiscoverOrg (discontinued) Screenshots

    Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

    D&B Hoovers Screenshots

    Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence