Digilant vs. MediaMath

It has the advantage of impacting the customer at a specific time and context. The Software handles millions of data that will give you the reasons to arrive with one impression or another. Contains algorithms that analyze and take into account various aspects of user behavior in the digital environment

Incentivized

The pricing model of MediaMath with respect to agencies should be a little different, since you have to consider that agencies have various sets of clients with different needs. Not all agency clients have equal budgets to spend. So the platform fee should not be flat rather there should be a formula with respect to spend level and use for each client at agency level.

• You can take advantage of the algorithms of the platforms
• allows simultaneous access to global inventories with thousands and thousands of advertising options

Incentivized

• Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
• Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.

Incentivized

• If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
• It can make the price disadvantageous for the advertiser.

Incentivized

• Inventory: a low in-app inventory
• You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.

Incentivized

At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.

You can practically customize each ad, it is much better to choose where you want your ad to appear and what type of audience you want to target, it is a simplified platform that allows you to set up your own programmatic campaign, It has an optimized interface, it includes industry standard metrics.

Incentivized

The main DSP I've used beyond TerminalOne MOS is DoubleClick Bid Manager. DBM has stronger 3rd party data from a deterministic standpoint as one can target Google users based on age and gender. Additionally, DBM provides access to YouTube inventory, which is a major plus given it is the primary place users consume video content.

Incentivized

• Helps prevent the user from encountering ads that are not relevant
• dig into the data to enrich the segmentations of your campaigns

Incentivized

• Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness.
• MediaMath has allowed us to reach niche audiences with their targeting capabilities

Incentivized