Digilant vs. Lotame

It has the advantage of impacting the customer at a specific time and context. The Software handles millions of data that will give you the reasons to arrive with one impression or another. Contains algorithms that analyze and take into account various aspects of user behavior in the digital environment

Incentivized

Lotame is a great tool for finding deeper insights about your audience and finding ways to expand your reach. I would recommend it for anyone looking to take the next step in their media strategy to begin using third-party data more effectively. The team at Lotame is also extremely helpful and engaged.

Incentivized

• You can take advantage of the algorithms of the platforms
• allows simultaneous access to global inventories with thousands and thousands of advertising options

Incentivized

• Ease of use - Set up was straightforward; Exporting Data to our ad server, DSP, Twitter, etc., is one click; building audiences using is fast and there is a huge amount of resources I can put towards audience building.
• Customer Service is out of this world, Lotame worked with us to find a program that would train us up, help us out and make us feel confident in our ability to use the platform. And if we have a question or problem, we've found that support is quick to respond and amazingly helpful.
• We have a seat with Lotame's DSP - Lotame is helping us train up on that platform as well.

Incentivized

• If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
• It can make the price disadvantageous for the advertiser.

Incentivized

• Platform can be slow at times
• Profile Reports - at an ad campaign level these can be very similar across multiple types of campaign

Incentivized

Lotame has been an excellent partner with MMP

Incentivized

You can practically customize each ad, it is much better to choose where you want your ad to appear and what type of audience you want to target, it is a simplified platform that allows you to set up your own programmatic campaign, It has an optimized interface, it includes industry standard metrics.

Incentivized

We had a list of more than 9 different DMP solutions which we evaluated on different criterias relevant for our business, such as Business Alignement & Pricing, Segment Sharing / Data Selling, 1st Party Data Collection & Storage, 3rd Party Data Integration, Reports / Exports / Forecasting, Customer Service and Roadmap, Audience Building, Additional Features (e.g. Prediction), Data Security, Multi-Plattform Links (SSPs and DSPs, also new channels like Radio...). Based on a scoring table we found Lotame as the best fit to our requirements.

Incentivized

• Helps prevent the user from encountering ads that are not relevant
• dig into the data to enrich the segmentations of your campaigns

Incentivized

• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.