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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Swydo, by DialogTech

    Score8 out of 10
    N/ASwydo, now from DialogTech (acquired January 2018) is a reporting, monitoring and workflow sofware application for online marketers, designed to allow users to create professional online marketing reports and dashboards, save time and show impact.N/A

    Sprinklr Marketing

    Score8 out of 10
    N/ASprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
    Pricing
    Swydo, by DialogTechSprinklr Marketing
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Swydo, by DialogTechSprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Swydo, by DialogTechSprinklr Marketing
    Content Creation
    Comparison of Content Creation features of Swydo, by DialogTech and Sprinklr Marketing
    Feature
    Swydo, by DialogTech
    -
    Ratings
    Sprinklr Marketing
    7.0
    6 Ratings
    14% below category average
    Ideation00 Ratings5.03 Ratings
    Approval workflows00 Ratings5.04 Ratings
    Content collaboration00 Ratings8.25 Ratings
    Content calendar00 Ratings9.65 Ratings
    Network for content licensing/production00 Ratings7.31 Ratings
    Content Publishing
    Comparison of Content Publishing features of Swydo, by DialogTech and Sprinklr Marketing
    Feature
    Swydo, by DialogTech
    -
    Ratings
    Sprinklr Marketing
    8.0
    6 Ratings
    1% below category average
    Content hub00 Ratings9.14 Ratings
    Forms / Gated content00 Ratings5.52 Ratings
    Embedded CTAs00 Ratings9.12 Ratings
    Content distribution00 Ratings7.36 Ratings
    Content promotion00 Ratings8.15 Ratings
    Content automation00 Ratings9.14 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Swydo, by DialogTech and Sprinklr Marketing
    Feature
    Swydo, by DialogTech
    -
    Ratings
    Sprinklr Marketing
    8.5
    7 Ratings
    8% above category average
    Audience profiling and targeting00 Ratings8.17 Ratings
    Closed-loop tracking and reporting00 Ratings8.56 Ratings
    Content performance analytics00 Ratings9.67 Ratings
    Campaign optimization dashboard00 Ratings7.75 Ratings
    Competitive analytics00 Ratings8.56 Ratings
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    Swydo, by DialogTechSprinklr Marketing
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    Score10 out of 10
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    Score10 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Contently
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Swydo, by DialogTechSprinklr Marketing
    Likelihood to Recommend
    8.0
    (2 ratings)
    7.0
    (16 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (16 ratings)
    User Testimonials
    Swydo, by DialogTechSprinklr Marketing
    Likelihood to Recommend
    DialogTech
    When talking with people in the industry (colleagues, job interviews, clients) Swydo, by DialogTech, has an outstanding reputation. I've recommended the service many times in one-off audits and to in-house marketers at clients who are still doing manual reporting. The Holy Grail was always getting data pushed to you so that you could analyze it and improve the business. Mondays are no longer reporting days. They're analysis days. We've also set up a number of online dashboards that we host on our site. We could use Swydo, by DialogTech, as well, but we think it's great that our site is the place where people retrieve their data.
    Incentivized
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    Sprinklr
    Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
    Incentivized
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    Pros
    DialogTech
    • pulls data from multiple sources into easy-to-read reports
    • Allows for customization
    • Automates and sends reports
    Incentivized
    Read full review
    Sprinklr
    • Great personal attention from our account executive. They tried their best to coach and onboarding.
    • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
    • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
    Incentivized
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    Cons
    DialogTech
    • The interface has a bit of a learning curve.
    • Because you're directly accessing an API, there is some experimentation needed to get the data that you want.
    Incentivized
    Read full review
    Sprinklr
    • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
    Incentivized
    Read full review
    Support Rating
    DialogTech
    No answers on this topic
    Sprinklr
    We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
    Incentivized
    Read full review
    Alternatives Considered
    DialogTech
    Swydo, by DialogTech has the most thorough metric collection, and information is collected in real-time, no delay like other platforms
    Incentivized
    Read full review
    Sprinklr
    We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
    Incentivized
    Read full review
    Return on Investment
    DialogTech
    • Improved accuracy
    • Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
    • Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.
    Incentivized
    Read full review
    Sprinklr
    • Time saved on reporting: no need to request any reports from social media agencies anymore
    • Time saved on optimisations thanks to AI optimisations available on the platform
    • Increased team collaboration: local users have visibility on the best performing content across all the markets
    Incentivized
    Read full review
    ScreenShots