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Demographics Pro vs. Verisk Marketing Solutions

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demographics Pro

    Score10 out of 10
    N/ADemographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…

    $500

    per month

    Verisk Marketing Solutions

    N/AN/ACombining the capabilities of the former Jornaya and Infutor, which were acquired by Verisk, a solution used by marketers to find the right customers at the right time with data and insights to create personalized experiences and profitable growth strategies.N/A
    Pricing
    Demographics ProVerisk Marketing Solutions
    Editions & Modules
    No answers on this topic
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    Offerings
    Pricing Offerings
    Demographics ProVerisk Marketing Solutions
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    User Ratings
    Demographics ProVerisk Marketing Solutions
    Likelihood to Recommend
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Demographics ProVerisk Marketing Solutions
    Likelihood to Recommend
    Demographics Pro
    Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
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    Verisk Analytics, Inc
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    Pros
    Demographics Pro
    • location demos
    • income demos
    • brand affinity info
    Incentivized
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    Verisk Analytics, Inc
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    Cons
    Demographics Pro
    • the price, it can be hard to justify the cost with some clients
    Incentivized
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    Verisk Analytics, Inc
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    Alternatives Considered
    Demographics Pro
    Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
    Incentivized
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    Verisk Analytics, Inc
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    Return on Investment
    Demographics Pro
    • Has made it possible for us to justify campaigns with clients.
    Incentivized
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    Verisk Analytics, Inc
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    ScreenShots