TrustRadius

Demographics Pro vs. Verisk Marketing Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demographics Pro
Score 10.0 out of 10
N/A
Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…N/A
Verisk Marketing Solutions
Score 0.0 out of 10
N/A
Combining the capabilities of the former Jornaya and Infutor, which were acquired by Verisk, a solution used by marketers to find the right customers at the right time with data and insights to create personalized experiences and profitable growth strategies.N/A
Pricing
Demographics ProVerisk Marketing Solutions
Editions & Modules
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Offerings
Pricing Offerings
Demographics ProVerisk Marketing Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
User Ratings
Demographics ProVerisk Marketing Solutions
Likelihood to Recommend
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Demographics ProVerisk Marketing Solutions
Likelihood to Recommend
Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
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Pros
  • location demos
  • income demos
  • brand affinity info
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Cons
  • the price, it can be hard to justify the cost with some clients
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Alternatives Considered
Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
Verified User
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Return on Investment
  • Has made it possible for us to justify campaigns with clients.
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ScreenShots