DemandScience vs. Scoop.it Content Director

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

Incentivized

Scoop.it does have collaboration features so you can have more than one admin add content to a topic, but there is no platform for collaboration or drafting of content. It is easy to try out the free version and get a good idea of what the application does, and then add on features from there

Incentivized

• Client Service/ Account Management
• Flexible in terms of reporting and can provide more than one per week
• Prompt in turning around previews and other client deliverables
• Competitive pricing and good coverage across EMEA markets and Middle East
• Access to senior decision makers in the business

Incentivized

• Graphics are Scoop.it's strength. Scoop.it sites look great on social media; they invite people in to a much larger room of information, and engage them with color and well-placed articles. We love the design and it is very easy to share.
• We like the fact that we can add a few comments of our own as well as recommend other sources. This keeps the information personal.
• For important topics, one facebook post or one article illustration just isn't enough. Scoop.it allows us to cluster information that is obviously tied together but gives a variety of perspectives on a topic.

Incentivized

• Management and attention to detail - several items slip through the cracks.
• Coordination between account management and invoicing has been sloppy.
• Better intent data to match profiles.
• Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."

Incentivized

• Can't seem to get the advertisements for products blocked from the suggestions area. Scrolling through all of them is a real time wasting activity.

Incentivized

It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.

Incentivized

I love the ease of use, beautiful profile page each user receives, and the ability to share on multiple platforms with the touch of a button. If you don't have articles to share, Scoop.it provides suggestions for you daily. Anyone can set up a page in minutes, set up topics, choose relevant keywords, and begin! It's really that simple.

Incentivized

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

Well thought out UI

Incentivized

The search engine housed within Scoop it delivers the most up to date articles based on the criteria I have provided it.

Incentivized

The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.

Incentivized

We used both social sites and as a personal preference, I liked Scoop.it considerably more because of the layout of the site and the ease of the user experience. It was also much easier to share content. I like to think of Scoop.it as the "short, sweet and to the point" website that gives me exactly what we need, when we need it and the manner in which it easiest to use.

Incentivized

• Delivered quality leads that had engaged with our top of funnel content
• Added quality contacts to our marketing database
• Cost per lead slightly higher than some other vendors
• Quick to set up, launch and deliver the campaign once everything in place
• Excellent account management and named-person support

Incentivized

• Enhanced professional development dervied from easy access to relevant timely industry content
• Improved professional reputation and increased credibility via social network collaboration from sharing, curating topical content

Incentivized