DemandScience vs. Kapost

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

Incentivized

I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.

Incentivized

• Client Service/ Account Management
• Flexible in terms of reporting and can provide more than one per week
• Prompt in turning around previews and other client deliverables
• Competitive pricing and good coverage across EMEA markets and Middle East
• Access to senior decision makers in the business

Incentivized

• Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
• Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
• Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.

Incentivized

• Management and attention to detail - several items slip through the cracks.
• Coordination between account management and invoicing has been sloppy.
• Better intent data to match profiles.
• Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."

Incentivized

• Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
• I think some type of links from search could be useful.
• Layout isn't the prettiest.

Incentivized

It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.

Incentivized

We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.

Incentivized

The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.

Incentivized

The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.

Incentivized

I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!

Incentivized

It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users

• Delivered quality leads that had engaged with our top of funnel content
• Added quality contacts to our marketing database
• Cost per lead slightly higher than some other vendors
• Quick to set up, launch and deliver the campaign once everything in place
• Excellent account management and named-person support

Incentivized

• Kapost streamlined a lot of different processes across marketing.
• We hope that people are finding assets they need rather than requesting new ones get created.
• Having a central location for assets has helped to prevent outdated documents from appearing in different locations.

Incentivized