Klarity by DemandScience vs. DiscoverOrg (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klarity
Score 6.3 out of 10
N/A
Klarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A
DiscoverOrg (discontinued)
Score 6.0 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
Pricing
Klarity by DemandScienceDiscoverOrg (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
KlarityDiscoverOrg (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Klarity by DemandScienceDiscoverOrg (discontinued)
Features
Klarity by DemandScienceDiscoverOrg (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Klarity by DemandScience
-
Ratings
DiscoverOrg (discontinued)
8.1
Ratings
5% above category average
Advanced search00 Ratings8.60 Ratings
Identification of new leads00 Ratings8.40 Ratings
List quality00 Ratings7.60 Ratings
List upload/download00 Ratings8.40 Ratings
Ideal customer targeting00 Ratings7.30 Ratings
Load time/data access00 Ratings8.50 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Klarity by DemandScience
-
Ratings
DiscoverOrg (discontinued)
8.1
Ratings
4% above category average
Contact information00 Ratings8.60 Ratings
Company information00 Ratings8.00 Ratings
Industry information00 Ratings7.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Klarity by DemandScience
-
Ratings
DiscoverOrg (discontinued)
7.8
Ratings
5% above category average
Lead qualification process00 Ratings6.40 Ratings
Smart lists and recommendations00 Ratings7.00 Ratings
Salesforce integration00 Ratings8.90 Ratings
Company/business profiles00 Ratings7.80 Ratings
Alerts and reminders00 Ratings7.70 Ratings
Data hygiene00 Ratings7.80 Ratings
Automatic data refresh00 Ratings8.10 Ratings
Tags00 Ratings7.80 Ratings
Filters and segmentation00 Ratings8.40 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Klarity by DemandScience
-
Ratings
DiscoverOrg (discontinued)
5.0
Ratings
39% below category average
Sales email templates00 Ratings5.00 Ratings
Append emails to records00 Ratings5.00 Ratings
Best Alternatives
Klarity by DemandScienceDiscoverOrg (discontinued)
Small Businesses
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
DiscoverOrg (discontinued)
DiscoverOrg (discontinued)
Score 6.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Klarity by DemandScienceDiscoverOrg (discontinued)
Likelihood to Recommend
6.4
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
6.4
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
Klarity by DemandScienceDiscoverOrg (discontinued)
Likelihood to Recommend
It might be suited for someone with a straightforward product based in the US. With a simple proposition that aligns with BI categories on the platform. Someone who has time to check if the data for the leads is correct. Less so for those based abroad or with limited resources.
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Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
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Pros
  • Identifies companies within a particular industry
  • Presents intent data
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  • DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
  • DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
  • DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
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Cons
  • Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
  • Be able to deselect a filter box without needing to deselect sub-filter features within.
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  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
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Likelihood to Renew
No answers on this topic
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
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Usability
Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
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Straight forward
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Support Rating
No answers on this topic
Great customer service and support team.
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Alternatives Considered
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
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ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
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Return on Investment
  • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
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  • DiscoverOrg has had a positive impact on prospecting for the sales teams. It's increased efficiencies to be able to create a list of 1000s in less than 2 mins. It's been able to increase our number/rate of outreach, reduce time to prospect & increased our sales velocity to generate opportunities at a faster rate.
  • The negative impact it has had on our team is that the sale team cannot use DiscoverOrg and it has to be used through our sales ops team because of permission issues/access issues.
  • The ability to reach a large list of prospects has provided an ROI. We are getting a Return on Investment. I just am not the one who manages the costs so don't know to what extent it's paid for itself.
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ScreenShots

Klarity Screenshots

Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.