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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Demandbase One

    Score9.9 out of 10
    Small Businesses (1-50 employees)
    Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A

    MixRank

    Score6.5 out of 10
    N/AMixRank is a sales intelligence software solution offered by MixRank.N/A
    Pricing
    Demandbase OneMixRank
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Demandbase OneMixRank
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsThe Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
    More Pricing Information
    Community Pulse
    Demandbase OneMixRank
    Considered Both Products
    Demandbase
    No answer on this topic
    MixRank
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    110 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    81 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    113 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    72 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    68 Answers
    No answers on this topic
    Features
    Demandbase OneMixRank
    Engagement
    Comparison of Engagement features of Demandbase One and MixRank
    Feature
    Demandbase One
    8.7
    5 Ratings
    7% above category average
    MixRank
    -
    Ratings
    Automated routing and prioritization8.43 Ratings00 Ratings
    Customer interaction histories8.65 Ratings00 Ratings
    Syndicated content8.62 Ratings00 Ratings
    Personalization9.05 Ratings00 Ratings
    Engagement data tracking8.75 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Demandbase One and MixRank
    Feature
    Demandbase One
    8.5
    5 Ratings
    9% above category average
    MixRank
    -
    Ratings
    Ad campaign creation8.55 Ratings00 Ratings
    Display advertising9.15 Ratings00 Ratings
    Contextual advertising8.24 Ratings00 Ratings
    Social advertising8.24 Ratings00 Ratings
    Ad reporting and analytics8.55 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Demandbase One and MixRank
    Feature
    Demandbase One
    9.0
    5 Ratings
    10% above category average
    MixRank
    -
    Ratings
    Standard visitor segmentation8.85 Ratings00 Ratings
    Behavioral visitor segmentation9.05 Ratings00 Ratings
    ABM sales intelligence9.15 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Demandbase One and MixRank
    Feature
    Demandbase One
    8.8
    5 Ratings
    12% above category average
    MixRank
    -
    Ratings
    3rd party intent signals9.05 Ratings00 Ratings
    Downstream intent signals8.24 Ratings00 Ratings
    Account identification9.15 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Demandbase One and MixRank
    Feature
    Demandbase One
    9.1
    5 Ratings
    8% above category average
    MixRank
    -
    Ratings
    Automated workflow & orchestration9.15 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of Demandbase One and MixRank
    Feature
    Demandbase One
    -
    Ratings
    MixRank
    6.9
    2 Ratings
    11% below category average
    Advanced search00 Ratings7.52 Ratings
    Identification of new leads00 Ratings5.52 Ratings
    List quality00 Ratings6.52 Ratings
    List upload/download00 Ratings7.52 Ratings
    Ideal customer targeting00 Ratings7.02 Ratings
    Load time/data access00 Ratings7.52 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Demandbase One and MixRank
    Feature
    Demandbase One
    -
    Ratings
    MixRank
    5.8
    2 Ratings
    29% below category average
    Contact information00 Ratings6.02 Ratings
    Company information00 Ratings5.02 Ratings
    Industry information00 Ratings6.52 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Demandbase One and MixRank
    Feature
    Demandbase One
    -
    Ratings
    MixRank
    6.3
    2 Ratings
    16% below category average
    Lead qualification process00 Ratings6.02 Ratings
    Smart lists and recommendations00 Ratings6.52 Ratings
    Salesforce integration00 Ratings5.02 Ratings
    Company/business profiles00 Ratings5.52 Ratings
    Alerts and reminders00 Ratings8.52 Ratings
    Data hygiene00 Ratings5.52 Ratings
    Automatic data refresh00 Ratings6.52 Ratings
    Tags00 Ratings6.52 Ratings
    Filters and segmentation00 Ratings6.52 Ratings
    User Ratings
    Demandbase OneMixRank
    Likelihood to Recommend
    9.6
    (50 ratings)
    6.5
    (2 ratings)
    Likelihood to Renew
    10.0
    (12 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (10 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    Demandbase OneMixRank
    Likelihood to Recommend
    Demandbase
    Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
    Incentivized
    Read full review
    MixRank
    If your organization is looking to find insights on the mobile app space and you are interested in seeing the technologies that are installed in apps, Mixrank is right for you. They have the ability to target by category, downloads, SDKs. and much more. Mixrank seems to be 100% mobile focused, so if your organization is looking for web analytics, Mixrank wont suffice
    Incentivized
    Read full review
    Pros
    Demandbase
    • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
    • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
    • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
    Read full review
    MixRank
    • Easy to use UI
    • Has a pretty good range of support for iOS, Android and mobile web.
    • Lists are easy to pull
    • Good customer support.
    Incentivized
    Read full review
    Cons
    Demandbase
    • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
    • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
    • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
    • Overall happy with the product
    Incentivized
    Read full review
    MixRank
    • The interface is not as user friendly as other platforms.
    • Contact information can be off with regards to smaller indie publishers/developers.
    • I would like to edit the information that is provided in CSV reports.
    Incentivized
    Read full review
    Likelihood to Renew
    Demandbase
    Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
    Read full review
    MixRank
    No answers on this topic
    Usability
    Demandbase
    InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
    Read full review
    MixRank
    No answers on this topic
    Reliability and Availability
    Demandbase
    Seems to always work.
    Read full review
    MixRank
    No answers on this topic
    Performance
    Demandbase
    It's pretty fast.
    Read full review
    MixRank
    No answers on this topic
    Support Rating
    Demandbase
    We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
    Read full review
    MixRank
    No answers on this topic
    In-Person Training
    Demandbase
    She was fine, but we only had one session
    Read full review
    MixRank
    No answers on this topic
    Online Training
    Demandbase
    Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
    Read full review
    MixRank
    No answers on this topic
    Implementation Rating
    Demandbase
    We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
    Incentivized
    Read full review
    MixRank
    No answers on this topic
    Alternatives Considered
    Demandbase
    We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
    Incentivized
    Read full review
    MixRank
    Overall it is a decent product, each platform has their own strengths and weaknesses. Mixrank is good at pulling reports, easy to use UI, pretty good coverage in terms of prospecting. Additionally, they are based in SF which is not too far from our office so it makes it easy to contact them and meet with them
    Incentivized
    Read full review
    Return on Investment
    Demandbase
    • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
    • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
    • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
    Read full review
    MixRank
    • It gave us the ability to target the right organizations for our business
    • Gave clear insights on competitors in the mobile Ad Tech Space
    • Gave us lists of potential customers at scale.
    Incentivized
    Read full review
    ScreenShots

    Demandbase One Screenshots

    Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Product screenshotScreenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Product screenshot