Cox company Dealer.com offers a suite of marketing applications and support for online and digital marketing, product presentation and dealer websites, digital advertising and retargeting, and managed services if desired.
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VinSolutions
Score 7.4 out of 10
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VinSolutions, a Cox Automotive company, offers a suite of CRM and operational support applications for auto dealerships.
Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.
VinSolutions is a very deep application that can do it all, if that's what you're looking for. It is well-suited for active lead management. The reporting functionality could use some drastic simplification.
Receiving leads from all website and third-party sources, and notifying employees when leads come in.
Looking up reports. There are premade reports, and you can create your own reports to pull, or even to pull automatically at certain times.
Settings roles and authorizations for employees, so they do not have too much access to alter the way they want to use it, but it's set upper manager's request.
Technical support, general customer support, implementation support are all top notch. All representatives from the company check in every couple weeks to make sure all is going well; if there is a problem, I generally have a solution given within hours if not soon; and they are friendly, easy to understand, and do a great job. Well done!
How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.
