Australian company Blackmagic Design offers their video editing application DaVinci Resolve for a wide range of high quality ultra HD effects, render queue, and video uploading options among other features.
$0
Free
Lumen5
Score 8.2 out of 10
N/A
Lumen5 in Vancouver aims to enable teams to create social media content in minutes, working with enterprise brands, organizations, and creatives to produce engaging videos that get results. Powered by AI and designed for business, the vendor states their platform allows users to focus on storytelling while relying on technology to bring ideas to life. Lumen5 is presented as an ideal solution for social media and marketing teams to drive growth, scale their business, and increase engagement.
DaVinci Resolve is perfect for any video editing needs. It provides a lot of tools to control images, logos, text, transitions, as well as any other imported media that has been dragged to the timeline. It lets you create deliverables of very good quality and control every single detail from setup to final video export. It might not be the best option for a quick, simple video edit if the user does not how to use it because it will take a while to get on board on how to use it, even for simple edits.
It's a perfect product when it comes to converting the existing artifacts and return materials into interesting videos for a marketing campaign where a budget-friendly approach can be taken instead of creating everything from scratch it is less effective if I expectation video is expected where graphics and all are of top-level and custom requirement in terms of editing is very high full stop it is good for purpose where time is less and video content is needed from marketing and sale purpose or any other engagement.
Resolve isn't extremely difficult to learn, at least from a UI perspective. I've found learning the node system isn't a steep learning curve. Users who can visualize how they want a grade or match to look can find their way around the software and use simple tools to get close to their result. People can do this without a lot of experience with the software.
Resolve provides extremely complex color grading opportunities, depending on how deeply you wish to use the software. One can fine tune an image, or use a plethora of masks, camera tracking, effects, and small tweaks to get images precisely where they want. It's a versatile software with so many options for every color grading scenario.
Resolve is free to use. I'm not too familiar with the NLE function of the program, but as a free software, one can accomplish a lot of work without needing to pay. Noise reduction can be a critical element of Resolve, so in that case, you'll need to purchase the full version to utilize the software to its fullest.
Resolve is popular enough that the internet provides many resources, forums, and tutorial videos to better learn the software. This is a big deal for helping to navigate Resolve's capabilities.
Da Vinci Resolve is up there amongst the big, professional video editing packages like Apple's FinalCutPro and Adobe Premier Pro. To just be included in this league, the package needs to have a plethora of features that the common man does not need. In essence, this overwhelming amount of features makes the product tricky to learn, but once you have the hang of it, it is a dream.
Not only do they have classes available in Los Angeles, but they'll also allow you to work from home with the manual and demo materials, and then let you test out to get a certification. They get back to you quickly when you email, and they've got a "family" approach to customer service, they make you feel like you're important to them.
I learned so much from this instructional exercise, and I appreciated how the educator is an expert all-day colorist. The section on sound reduction was particularly instructive. I noticed a few inconsistencies between certain methodologies in this instructional exercise and approaches suggested in the Advanced Color Grading in Resolve 15 instructional exercise (e.g., where to place sound reduction in the hub tree), but this is to be expected given that there is no one right way to do any of this. I also learned a lot about Resolve's "Restoration" modules for working with authentic film. This instructional exercise will come up again and again in my work.
Davinci Resolve allows us to make quick edits and improve the sound on our company webinars and demo videos. This adds a lot of polish, and since we can do it in-house, it's cheaper and allows us to post and share those videos quickly.
We've used the software for some flashier marketing videos, and that does drive some positive attention and business our way. Most of that higher-level work is handled by outside agencies, but the fact that we can do some of it in-house saved us money.
