Datanyze vs. Owler

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Datanyze
Score 9.0 out of 10
N/A
Datanyze is a sales intelligence and lead generation solution. Data can be accessed right within Salesforce.N/A
Owler
Score 9.6 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$99
per year
Pricing
DatanyzeOwler
Editions & Modules
No answers on this topic
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
Offerings
Pricing Offerings
DatanyzeOwler
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DatanyzeOwler
Features
DatanyzeOwler
Prospecting
Comparison of Prospecting features of Product A and Product B
Datanyze
6.9
Ratings
11% below category average
Owler
7.1
Ratings
8% below category average
Advanced search6.70 Ratings8.70 Ratings
Identification of new leads5.90 Ratings6.20 Ratings
List quality7.30 Ratings6.20 Ratings
List upload/download7.00 Ratings6.00 Ratings
Ideal customer targeting7.90 Ratings7.00 Ratings
Load time/data access6.50 Ratings8.70 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Datanyze
8.6
Ratings
10% above category average
Owler
7.8
Ratings
1% above category average
Contact information7.30 Ratings7.80 Ratings
Company information9.30 Ratings7.80 Ratings
Industry information9.30 Ratings7.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Datanyze
8.5
Ratings
14% above category average
Owler
6.2
Ratings
18% below category average
Lead qualification process7.60 Ratings5.30 Ratings
Smart lists and recommendations6.00 Ratings5.00 Ratings
Salesforce integration8.30 Ratings5.00 Ratings
Company/business profiles9.70 Ratings5.30 Ratings
Alerts and reminders6.00 Ratings7.00 Ratings
Data hygiene9.90 Ratings7.00 Ratings
Automatic data refresh9.30 Ratings7.00 Ratings
Tags10.00 Ratings7.00 Ratings
Filters and segmentation10.00 Ratings7.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Datanyze
8.5
Ratings
13% above category average
Owler
7.9
Ratings
6% above category average
Sales email templates7.00 Ratings7.00 Ratings
Append emails to records10.00 Ratings8.80 Ratings
Best Alternatives
DatanyzeOwler
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DatanyzeOwler
Likelihood to Recommend
9.0
(0 ratings)
9.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
7.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
4.0
(0 ratings)
Ease of integration
-
(0 ratings)
1.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
DatanyzeOwler
Likelihood to Recommend
Datanyze can be a useful tool for understanding your market. You're able to use Datanyze to see how many people are using your technology as well as who is using your competitors. Receiving alerts on who is adding and dropping you vs your competitors is always helpful. It's a tool that can potentially give back as much as you put in.
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Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.
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Pros
  • Compared to BuiltWith, Datanyze recognizes more software vendors.
  • I'm given so much information when I pull Datanyze that I normally don't have to waste time on a website figuring out what software a prospect is using.
  • The breakdown of software vendors with logos is very user-friendly.
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  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
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Cons
  • The browser extension times out a lot so can be a pain.
  • It would be great to have a better mobile app of this or at least be able to view this data on the go in an easier to read format. The app is limited in functionality.
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  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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Likelihood to Renew
No answers on this topic
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
Usability
No answers on this topic
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
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Reliability and Availability
No answers on this topic
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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Performance
No answers on this topic
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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Support Rating
No answers on this topic
Problems have been closed quickly and professionally.
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Implementation Rating
No answers on this topic
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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Alternatives Considered
Datanyze has done a sufficient job at providing me and my team with insights in the mobile industry. They do not have an iOS footprint like the other platforms I have used like MixRank and Apptopia. I have found Datanyze's SDK information on the Google Playstore to be the most accurate when determining SDKs within apps
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Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent
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Return on Investment
  • Datanyze reduced our time to prospect leads by at least 50%.
  • It created a go-to place for us to research prospects and got everyone on the team on the same page in regards to our data.
  • Datanyze increased our number of relevant conversations by at least 2x because we have confidence when reaching out to a company that we can speak directly to their need.
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  • Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
  • Owler contributes to a more comprehensive analysis of companies when making investment decisions.
  • Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.
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ScreenShots