DataHero vs. Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DataHero
Score 9.0 out of 10
N/A
DataHero is a self-service Cloud BI tool, which uses a drag-and-drop interface to import and analyze data. DataHero integrates with Salesforce, HubSpot, Google Analytics, Dropbox, Strip, Excel and others. The company was founded in 2011 and is based in San Francisco.
$59
per month
Looker
Score 8.5 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
DataHeroLooker
Editions & Modules
Starter
$59
per month
Premium
$99
per month
Team
$250
per month
No answers on this topic
Offerings
Pricing Offerings
DataHeroLooker
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
DataHeroLooker
Features
DataHeroLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
DataHero
10.0
Ratings
20% above category average
Looker
8.4
Ratings
3% above category average
Customizable dashboards10.00 Ratings9.00 Ratings
Pixel Perfect reports00 Ratings8.00 Ratings
Report Formatting Templates00 Ratings8.30 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
DataHero
10.0
Ratings
22% above category average
Looker
8.5
Ratings
5% above category average
Drill-down analysis10.00 Ratings8.20 Ratings
Report sharing and collaboration10.00 Ratings9.20 Ratings
Formatting capabilities00 Ratings7.80 Ratings
Integration with R or other statistical packages00 Ratings8.80 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
DataHero
10.0
Ratings
18% above category average
Looker
8.8
Ratings
6% above category average
Publish to Web10.00 Ratings8.40 Ratings
Publish to PDF10.00 Ratings9.10 Ratings
Report Versioning00 Ratings8.60 Ratings
Report Delivery Scheduling00 Ratings9.20 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
DataHero
10.0
Ratings
23% above category average
Looker
7.0
Ratings
13% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)10.00 Ratings8.10 Ratings
Location Analytics / Geographic Visualization10.00 Ratings8.10 Ratings
Predictive Analytics10.00 Ratings4.60 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
DataHero
10.0
Ratings
16% above category average
Looker
8.3
Ratings
2% below category average
Multi-User Support (named login)10.00 Ratings8.70 Ratings
Multiple Access Permission Levels (Create, Read, Delete)10.00 Ratings8.10 Ratings
Role-Based Security Model00 Ratings8.20 Ratings
Report-Level Access Control00 Ratings8.20 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
DataHero
10.0
Ratings
24% above category average
Looker
6.2
Ratings
24% below category average
Responsive Design for Web Access10.00 Ratings7.50 Ratings
Mobile Application00 Ratings5.00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.40 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
DataHero
10.0
Ratings
25% above category average
Looker
-
Ratings
iFrames10.00 Ratings00 Ratings
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DataHeroLooker
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User Ratings
DataHeroLooker
Likelihood to Recommend
9.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(0 ratings)
Usability
10.0
(0 ratings)
8.8
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
6.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.8
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
DataHeroLooker
Likelihood to Recommend
DataHero ensures every business user in my organization is up to date on key performance metrics and insights through robust data analytics and a configurable data dashboard.
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When you need to create a centralised dashboard for multiple stakeholders that blends cross-channel reporting. As an SEO agency reporting for clients - Looker is a great solution. It's less appropriate depending on the intended users. For instance, in my experience Looker reports have been under-utilised because they're not accessed regularly, provide too much noise or often simple PDF reports are preferred
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Pros
  • Collecting data from on-premise and cloud data repositories.
  • Availability of drag and drop chart creation improves data visualization.
  • It makes it effective to share insights with KPI dashboards.
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  • It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
  • It is intuitive, mainly if you use other Google services like Google Sheets.
  • The look and feel is modern and nice.
  • It it very useful to have an immediate visual overview of the data in a spreadsheet.
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Cons
  • Collecting data from on-premise tools like Concur Invoice was overwhelming, but we were able to partner with external service providers.
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  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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Likelihood to Renew
No answers on this topic
We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
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Usability
DataHero has intuitive and easy to use user interface making it easy to navigate features.
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Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
No answers on this topic
No objections
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Performance
No answers on this topic
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
I haven't interacted with DataHero support, but they must be knowledgeable and responsive regarding how they have documented the features on this tool.
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Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
No answers on this topic
Very satisfied, easy to implement
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Alternatives Considered
Both DataHero and Excel4apps are great business intelligence tools, but the latter don't offer room for growth due to unavailability of large and global enterprises BI tools.
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In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.
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Return on Investment
  • Seamless insight sharing across teams in different departments increase productivity.
  • DataHero keep us updated by getting insights across all datasets.
  • No stale data or manual procedures when reporting with DataHer.
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  • Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
  • The reports help us unravel the story of our users and how they are sifting through our pages.
  • Our clients enjoy seeing the numbers to understand better what stands out on their sites.
  • The reports have helped us see what campaigns are working and where we need to tweak things.
  • The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.
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ScreenShots

DataHero Screenshots

Screenshot of Connect with 40+ common 3rd party servicesScreenshot of Automatic data warehouse, ETL, and classification. Schedule Automated updates.Screenshot of Create charts with drag-and-drop easeScreenshot of Customize with branding, color schemes, etc.Screenshot of Create custom dashboards you can easily share

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.