Databox vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Databox
Score 10.0 out of 10
N/A
Databox is business intelligence software built for teams that need fast, actionable insights.
$199
per month
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
DataboxSupermetrics
Editions & Modules
Professional
$199
per month
Growth
$499
per month
Premium
$999
per month
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
DataboxSupermetrics
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
DataboxSupermetrics
Features
DataboxSupermetrics
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Databox
9.3
Ratings
13% above category average
Supermetrics
-
Ratings
Pixel Perfect reports10.00 Ratings00 Ratings
Customizable dashboards8.90 Ratings00 Ratings
Report Formatting Templates8.90 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Databox
8.6
Ratings
7% above category average
Supermetrics
-
Ratings
Drill-down analysis8.00 Ratings00 Ratings
Formatting capabilities8.90 Ratings00 Ratings
Integration with R or other statistical packages7.90 Ratings00 Ratings
Report sharing and collaboration9.40 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Databox
8.3
Ratings
0% below category average
Supermetrics
-
Ratings
Publish to Web8.90 Ratings00 Ratings
Publish to PDF8.90 Ratings00 Ratings
Report Versioning7.70 Ratings00 Ratings
Report Delivery Scheduling8.90 Ratings00 Ratings
Delivery to Remote Servers7.10 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Databox
7.7
Ratings
3% below category average
Supermetrics
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)8.30 Ratings00 Ratings
Location Analytics / Geographic Visualization7.00 Ratings00 Ratings
Predictive Analytics7.90 Ratings00 Ratings
Best Alternatives
DataboxSupermetrics
Small Businesses
BrightGauge
BrightGauge
Score 9.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
Enterprises
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.9 out of 10
Alteryx Platform
Alteryx Platform
Score 8.9 out of 10
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User Ratings
DataboxSupermetrics
Likelihood to Recommend
8.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
9.8
(0 ratings)
-
(0 ratings)
User Testimonials
DataboxSupermetrics
Likelihood to Recommend
Databox is fantastic for companies or agencies that regularly report on a variety of metrics from multiple data sources. It's ideal for any company that uses a variety of different tools (as long as Databox integrates with them). It's particularly good for HubSpot agencies and companies that use HubSpot. It's maybe not necessary for companies that only use one tool or don't do reporting.
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If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
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Pros
  • Create dashboards from a variety of data sources.
  • Set & track goals based on the data and metrics provided.
  • Send alerts and scorecard updates to Slack and email automatically.
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  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
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Cons
  • Some types of data can only be reported on for 1-2 months back. Unless I'm misunderstanding the function of the software this seems really weird. I can't figure out how to report on Activities more than 2 months ago
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  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
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Usability
Databox is an intuitive, well-designed platform that can be used by non-technical marketers. It is easy to learn, and while set up takes time, usability is high and the team has enjoyed creating custom dashboards and clients have also given us great feedback regarding its usability and value. While other BI tools are much more complex to navigate, Databox is a breeze.
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No answers on this topic
Support Rating
I have really enjoyed using Databox and have seen the value of it in many ways. They also continue to improve the functions of it and grow their integrations and templates. I look forward to continuing to use Databox in the future, potentially even finding ways to incorporate it into other departments to help them with reporting as well.
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No answers on this topic
Alternatives Considered
While HubSpot is where we store our information and utilize the systems, the reporting wasn't deep enough and it didn't include the entire website since it is hosted elsewhere. So I started looking at options, and Databox came as a recommendation so I checked it out and haven't turned back. I didn't evaluate any other products because Databox met our need and we were able to get started right away.
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Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
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Return on Investment
  • It has helped us to show our value to clients
  • Easily digestible dashboards make it easy to understand what you're looking at
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  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
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ScreenShots

Databox Screenshots

Screenshot of a dashboard used to tack and monitor company’s metrics and KPIs.Screenshot of an example of a custom dashboard that can be built in minutes, without code.Screenshot of a custom report which can be created by adding dashboards, images, and text. In both slide and pageless format.Screenshot of an example of how to compare performance across companies, to see where there’s room to improve.Screenshot of an example prediction of how a campaign is likely to perform. These can be viewed over months, quarters, or years.Screenshot of an AI-generated summary of performance.

Supermetrics Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of