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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A

    TechTarget Priority Engine

    Score9.9 out of 10
    N/APriority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.N/A
    Pricing
    Data.com (discontinued)TechTarget Priority Engine
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Data.com (discontinued)TechTarget Priority Engine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Data.com (discontinued)TechTarget Priority Engine
    Considered Both Products
    Discontinued Products
    No answer on this topic
    TechTarget
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    14 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    Data.com (discontinued)TechTarget Priority Engine
    Prospecting
    Comparison of Prospecting features of Data.com (discontinued) and TechTarget Priority Engine
    Feature
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    TechTarget Priority Engine
    -
    Ratings
    Advanced search6.523 Ratings00 Ratings
    Identification of new leads7.623 Ratings00 Ratings
    List quality7.424 Ratings00 Ratings
    List upload/download7.124 Ratings00 Ratings
    Ideal customer targeting6.422 Ratings00 Ratings
    Load time/data access6.425 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and TechTarget Priority Engine
    Feature
    Data.com (discontinued)
    7.8
    24 Ratings
    0% above category average
    TechTarget Priority Engine
    7.3
    8 Ratings
    11% below category average
    Contact information7.924 Ratings7.68 Ratings
    Company information7.424 Ratings7.78 Ratings
    Industry information8.018 Ratings6.68 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and TechTarget Priority Engine
    Feature
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    TechTarget Priority Engine
    -
    Ratings
    Lead qualification process8.917 Ratings00 Ratings
    Smart lists and recommendations6.713 Ratings00 Ratings
    Salesforce integration7.222 Ratings00 Ratings
    Company/business profiles7.422 Ratings00 Ratings
    Alerts and reminders6.114 Ratings00 Ratings
    Data hygiene5.623 Ratings00 Ratings
    Automatic data refresh7.114 Ratings00 Ratings
    Tags6.913 Ratings00 Ratings
    Filters and segmentation6.824 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and TechTarget Priority Engine
    Feature
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    TechTarget Priority Engine
    -
    Ratings
    Sales email templates7.36 Ratings00 Ratings
    Append emails to records7.910 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Data.com (discontinued) and TechTarget Priority Engine
    Feature
    Data.com (discontinued)
    -
    Ratings
    TechTarget Priority Engine
    6.1
    7 Ratings
    22% below category average
    Web Personalization00 Ratings7.06 Ratings
    3rd party intent signals00 Ratings6.87 Ratings
    Downstream intent signals00 Ratings5.74 Ratings
    Account identification00 Ratings7.77 Ratings
    Buyer journey tracking00 Ratings6.27 Ratings
    Revenue forecasts00 Ratings4.03 Ratings
    Audience segmentation00 Ratings5.55 Ratings
    Conversion optimization00 Ratings5.36 Ratings
    Content Syndication00 Ratings6.95 Ratings
    Best Alternatives
    Data.com (discontinued)TechTarget Priority Engine
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    Bombora
    Score8.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    Bombora
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data.com (discontinued)TechTarget Priority Engine
    Likelihood to Recommend
    6.9
    (25 ratings)
    7.7
    (15 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    7.7
    (2 ratings)
    User Testimonials
    Data.com (discontinued)TechTarget Priority Engine
    Likelihood to Recommend
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
    Read full review
    TechTarget
    TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
    Read full review
    TechTarget
    • Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
    • I don't know of another alternative source, but TechTarget provides data on content that people are researching.
    • TechTarget provides current tech stack for companies that I'm researching.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
    Read full review
    TechTarget
    • It is not particularly intuitive
    • Too many steps to get where I need to go
    • Needs to provide more depth to help determine urgency and intent to buy
    • Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
    Read full review
    TechTarget
    Usability is great, we would love to see how strong the intent is for every keywords
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
    Read full review
    TechTarget
    I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
    Incentivized
    Read full review
    Alternatives Considered
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
    Read full review
    TechTarget
    TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
    Read full review
    TechTarget
    • It is best when used in conjunction with all of our other tooling and not used alone
    • It has enabled my team to have a better feel for what is happening at a prospect's company
    • It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages
    Incentivized
    Read full review
    ScreenShots