Data.com (discontinued) vs. PersistIQ

Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.

Incentivized

Probably ok if you really don't care who you are sending your outreach to. Really bad for anyone who cares about sending a specific message to a specific audience. Probably not great for clients who enjoy reliable communication, quality results, or actually receiving what you're paying for.

• The contact information the website provides tends to be accurate.
• I like that it is free and works on a point system- the more info you give, the more info you get.
• I like that you can update contact information as needed.

Incentivized

• Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
• Makes it easy to manage large-scale cold email campaigns with 3+ steps.
• When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.

Incentivized

• Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly.
• There are some digital advertising channels that Data.com struggles to connect. Also, within some channels like LinkedIn, it would be great if data.com could get more granular on ad type, ad targeting level (speaking from a marketing perspective).
• It has limited visualization capabilities where there is a lot of scope for improvement.

Incentivized

• There are some issues with downloading reports. That is, some information is only available in-product and you cannot export these things.
• Creating dynamic replies or steps in Persist isn't currently available.
• Sometimes the Persist system doesn't catch errors in unfilled prospect fields. One must be check and be careful not to send these types of emails.

Incentivized

Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.

Incentivized

In my opinion, poor service, and in our experience, ignoring our advise on who our customers are.

Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.

Incentivized

Terrible; non-existent. Weeks without replies, and no improvements in 4 months.

The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is money.

Incentivized

Compared to MailChimp, Persist IQ allows for more personalization, simpler emails, and more complete campaigns. MailChimp is basically a tool for bulk email with heavy design. Versus Marketo, PersistIQ is much more user friendly. You don't need to be an engineer or SQL master to use Persist. It's made for sales and marketing folks. Marketo is built for bigger teams with engineers and CRM experts. Marketo is better for nurture campaigns and automated email, plus database management and as a CRM. But Persist is a much lighter option and it's WAY cheaper. I've used the Gmail plug-in for HubSpot and their templates feature. It's not great for bulk email or building out campaigns, but it's nice to have canned messages right in Gmail. To use PersistIQ on the other hand, one must work directly in their system, not in Gmail, although replies and sent messages do go directly though the email provider.

Incentivized

• As a freelancer, I've made thousands of dollars building sales lists, for what began as a $50 trial.
• Cross referencing with LinkedIn helps to explain to clients the job title progression a person has had, which can add to your credibility and strengthen your report content.
• Data.com hasn't had a negative return for me. Every dollar and minute of effort I have used it was worth it.

Incentivized

• I have 100% closed multiple deals due to my outreach on PersistIQ.
• Outside of closing deals, this has been a great tool for getting me in front of a lot of high profile clients.
• I have easily paid for my license with PersistIQ in 8 months.

Incentivized