Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.
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DiscoverOrg (discontinued)
Score 6.0 out of 10
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Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.
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Pricing
Data.com (discontinued)
DiscoverOrg (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)
DiscoverOrg (discontinued)
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Data.com (discontinued)
DiscoverOrg (discontinued)
Features
Data.com (discontinued)
DiscoverOrg (discontinued)
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
Ratings
11% below category average
DiscoverOrg (discontinued)
8.1
Ratings
5% above category average
Advanced search
6.50 Ratings
8.60 Ratings
Identification of new leads
7.60 Ratings
8.40 Ratings
List quality
7.40 Ratings
7.60 Ratings
List upload/download
7.10 Ratings
8.40 Ratings
Ideal customer targeting
6.40 Ratings
7.30 Ratings
Load time/data access
6.40 Ratings
8.50 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
Ratings
1% above category average
DiscoverOrg (discontinued)
8.1
Ratings
4% above category average
Contact information
7.90 Ratings
8.60 Ratings
Company information
7.40 Ratings
8.00 Ratings
Industry information
8.00 Ratings
7.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
Ratings
6% below category average
DiscoverOrg (discontinued)
7.8
Ratings
5% above category average
Lead qualification process
8.90 Ratings
6.40 Ratings
Smart lists and recommendations
6.70 Ratings
7.00 Ratings
Salesforce integration
7.20 Ratings
8.90 Ratings
Company/business profiles
7.40 Ratings
7.80 Ratings
Alerts and reminders
6.10 Ratings
7.70 Ratings
Data hygiene
5.60 Ratings
7.80 Ratings
Automatic data refresh
7.10 Ratings
8.10 Ratings
Tags
6.90 Ratings
7.80 Ratings
Filters and segmentation
6.80 Ratings
8.40 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com is a good prospecting and data information tool for any agency or company doing outbound prospecting. Data.com requires you to also have Salesforce CRM, so this tool is really only suited for those companies that can afford Salesforce. Because of this, Data.com seems like a better fit for companies with at least 30 or more employees (total in the company) and at least 5 Salesforce users. Data.com is not a good fit for small businesses.
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
Even though it has a lot of features, sometimes it gets overwhelming for a newbie. So I would really appreciate it if the user interface gets more friendly.
There are some digital advertising channels that Data.com struggles to connect. Also, within some channels like LinkedIn, it would be great if data.com could get more granular on ad type, ad targeting level (speaking from a marketing perspective).
It has limited visualization capabilities where there is a lot of scope for improvement.
Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is money.
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
As a freelancer, I've made thousands of dollars building sales lists, for what began as a $50 trial.
Cross referencing with LinkedIn helps to explain to clients the job title progression a person has had, which can add to your credibility and strengthen your report content.
Data.com hasn't had a negative return for me. Every dollar and minute of effort I have used it was worth it.
DiscoverOrg has had a positive impact on prospecting for the sales teams. It's increased efficiencies to be able to create a list of 1000s in less than 2 mins. It's been able to increase our number/rate of outreach, reduce time to prospect & increased our sales velocity to generate opportunities at a faster rate.
The negative impact it has had on our team is that the sale team cannot use DiscoverOrg and it has to be used through our sales ops team because of permission issues/access issues.
The ability to reach a large list of prospects has provided an ROI. We are getting a Return on Investment. I just am not the one who manages the costs so don't know to what extent it's paid for itself.
