Data Axle Genie vs. TechTarget Priority Engine

Salesgenie is great for business to consumer. If you are a financial adviser, insurance sales rep or solar sales, this is an ideal low-cost database that will help significantly. However, if you sell Business to Business, I would not recommend this product. It is not geared toward corporate structure and doesn't provide any value.

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• I liked the organization of the database it was easy to maneuver.
• Search was fairly easy to maintain.
• If you want to create a list of leads this will work. However, it is primarily for consumer leads not B2B.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• We have a very specific industry and sometimes drilling down to these leads can be challenging. But with customer service, they have solved this for us.

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

It was good when we had it but there definitely more softwares out there that provide more information, more current contact info and are much more user friendly

Incentivized

Easy to use and great customer service.

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

Spot on and always available.

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Zoom Info is always going to be the most robust. They have the best-verified data in the area. BUT they are incredibly expensive. Data Axel Genie is actually less expensive, but you get what you pay for. You may not have the cleanest contacts, but you have more options.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Positive, I was able to generate about three more proposals a week
• Positive nice organization to establish a call list
• Nice structure, great way to target hot or cold leads. Great way to get your feet wet

Incentivized

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized