DashThis vs. Moz Pro

It's great if you have to provide reports (either internally or for clients) on a regular basis. It takes a little time to set up your structure (surely comparable to the time you'd spend in another tool and definitely faster than doing it manually), but then it saves so much time on an ongoing basis. It's also really important when you want your reports to look good -- which is pretty much all the time! No more Word documents here and Excel spreadsheet there with mismatched formatting all over the place. Now you can have one streamlined look, which allows you to view the data more easily and not get tripped up on the report itself. Honestly, I think it's appropriate in pretty much any situation! I guess maybe if you were just pulling one report one time, then it might not be worth the time it takes to set up, but even then it depends -- you still have the benefit of one clear, streamlined look for all your data. And it's less error-prone.

Incentivized

Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.

Incentivized

• Simple drag and drop interface. No complex programming or integrations needed.
• Custom options for advanced users. The baseline graphs and charts are very helpful, but depending on what point you're trying to get across it's easy to create your own for maximum understanding
• Easily accessible. Save time, trees, and money. Every month we simple forward a dashboard link to our clients. No complex reports necessary.

Incentivized

• Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
• Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
• SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.

Incentivized

• Currently it's missing Amazon Ads integrations, which I have submitted a request for.
• There should be options to transfer dashboards to other accounts, as needed. For example, when a client engagement ends, being able to transfer the dashboard to the client account would be cool. I'm sure the capability exists.
• Offline-reporting capabilities or sending PDFs through email of the dashboard may be very valuable to people reviewing data that don't currently have internet access.

Incentivized

• Backlink database is limited
• Industry specific jargons and mentions would be helpful
• Error tracking is very misleading
• Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check

Incentivized

We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).

it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)

Every time I've ever needed it, it's been there.

I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.

Incentivized

I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.

Incentivized

Either the reporting was too complex or too basic. I didn't want to spend months and months learning how to integrate new dashboards with all different platforms. Additionally, the other dashboard companies don't allow for enterprise reporting. I have some clients with 50 Google Ads accounts, and you cannot pull all that data into 1 dashboard.

Incentivized

gShift has better customer service and consulting to get your SEO strategy off the group, but is limited in its scope and depth of analytics. Ahrefs, Semrush, and Moz are very comparable in their approaches, just with different levels of focus on keyword tracking, backlinks, competitor analysis, and site audits.

Incentivized

• DashThis has reduced the time I spend on reporting by about 50%
• Visualizations are simple and easy to understand -- Clients like them very much
• Reduced dependency on files as archive of all dashboards/reports are available online

Incentivized

• Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
• The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Incentivized