Dalet Pyramid is presented as the company's next-generation Unified News Operations, bringing storytelling 360 to reporters, journalists, producers and digital teams everywhere.
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Image Relay
Score 9.5 out of 10
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Image Relay Marketing Delivery keeps digital assets and product information in one place with the goal of supporting fast, seamless creation and delivery.
When our library closed for Covid, we had to create systems that allowed for remote holds to be placed on items, which had never been utilized before. none of our staff was in the same area, so collaborating on the media storm we wanted to make took a lot of moving parts. We were able to work together to build a media blitz locally as well as create internal protocols with these tools.
Image Relay is perfect for a creative team that is putting out a lot of content and always creating more. It works great with freelancers and has customizable access for different groups of individuals. I have not seen the PIM side of things with Image Relay. Management chose a different system for our PIM but it was prior to learning about Image Relay. The system we have for PIM seemed more robust for syndicating to multiple channels, however, it does not have the collaboration a creative team needs as Image Relay does.
It's SO easy to create upload links and send them to people when you need materials from them. I love that you are emailed when someone uploads to a folder you created.
The support team is great at Image Relay too—I've rarely had any problems, but when I do or have questions they respond very quickly!
The AI tagging terms are too generic to really be helpful to us.
When we did our initial upload the system couldn't pull in old dates, so everything has a date of the day it was uploaded. It will be a while before searching by "most recent" works properly.
I believe once all of our staff see how efficient Image Relay is in managing our digital assets, there will be no question that the cost vs. value will mandate continued use moving forward. It literally will pay for itself in saved staff time, I believe.
I didn't have to be trained to figure out how to use it, everything is straight forward which is important when you have a lot of external-facing users on this platform. The folders help you navigate what you have but I also use the search feature a lot if I'm not sure what I'm looking for.
Amazing. We are having a quick call once a week to be sure we are right on track. They answer all our questions right away and if they are missing something they will just find the answer and get back to us as fast as possible. There is no need to look elsewhere!
I love the deep functionality of Adobe's suite, but it suffers from being app-driven and localized. This has always hampered me even when I'm not dealing with covid problems. The web functionality of Dalet really set it apart from everything else we used in on-the-go abilities. If we didn't have this, I don't think our Covid policies would have worked and gotten buy-in from the community.
The decision really seemed to come down to the interface, the value, and the approach to innovating how the assets were stored and accessed. It was important to us that our DAM has plenty of features and options while also not being over-designed or overcomplicated. It needed to have a flow and logic to it so that we could do more while not being overwhelmed or lost in the product. In all of these areas, Image Relay really seemed to stand out among the rest.
