D&B Buyer Intent vs. TechTarget Priority Engine

D&B Buyer Intent

TechTarget Priority Engine

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
D&B Buyer Intent	Score 9.0 out of 10	N/A	A buyer intent solution that takes keywords from paid search that align to a brand's campaign objectives and uses these to create a custom model that combs through billions of digital events and uses proprietary analytics to pinpoint the accounts that are showing buying activity toward these keywords.	N/A
TechTarget Priority Engine	Score 9.8 out of 10	N/A	Priority Engine is TechTarget's primary intent data offering. The vendor aims to enable marketing and sales teams by providing behavior insights for high priority accounts and leads.	N/A

Pricing

D&B Buyer Intent

TechTarget Priority Engine

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
D&B Buyer Intent	TechTarget Priority Engine
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	D&B Buyer Intent	TechTarget Priority Engine

Features

D&B Buyer Intent

TechTarget Priority Engine

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	D&B Buyer Intent - Ratings	TechTarget Priority Engine 7.3 Ratings 11% below category average
Contact information	00 Ratings	7.60 Ratings
Company information	00 Ratings	7.70 Ratings
Industry information	00 Ratings	6.60 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	D&B Buyer Intent - Ratings	TechTarget Priority Engine 6.1 Ratings 22% below category average
Web Personalization	00 Ratings	7.00 Ratings
3rd party intent signals	00 Ratings	6.80 Ratings
Downstream intent signals	00 Ratings	5.70 Ratings
Account identification	00 Ratings	7.70 Ratings
Buyer journey tracking	00 Ratings	6.20 Ratings
Revenue forecasts	00 Ratings	4.00 Ratings
Audience segmentation	00 Ratings	5.50 Ratings
Conversion optimization	00 Ratings	5.30 Ratings
Content Syndication	00 Ratings	6.90 Ratings

User Ratings
	D&B Buyer Intent	TechTarget Priority Engine
Likelihood to Recommend	- (0 ratings)	7.7 (0 ratings)
Support Rating	- (0 ratings)	7.7 (0 ratings)

User Testimonials
	D&B Buyer Intent	TechTarget Priority Engine
Likelihood to Recommend	No answers on this topic	TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency. Incentivized Verified User Anonymous Read full review
Pros	No answers on this topic	Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution. I don't know of another alternative source, but TechTarget provides data on content that people are researching. TechTarget provides current tech stack for companies that I'm researching. Incentivized JG Jerry Glascock Business Development Rep Read full review
Cons	No answers on this topic	The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen. I would like to be able to make calls directly from TechTarget Priority Engine. Give real time notification when a prospect is on our site. Incentivized Verified User Anonymous Read full review
Usability	No answers on this topic	Usability is great, we would love to see how strong the intent is for every keywords Incentivized Verified User Anonymous Read full review
Support Rating	No answers on this topic	I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it. Incentivized Kyle Scagnelli Enterprise Sales Development Representative Read full review
Alternatives Considered	No answers on this topic	TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	I personally did not see a return on investment, but I believe others in the organization are having success with the platform On a positive note, the insights into search behaviors and interest trends is great. I recommend they develop better training for first time users specific to a variety of use cases Incentivized Verified User Anonymous Read full review
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