Cymbio vs. Twilio Segment

It is less expensive and more accurate than paying staff to update inventory numbers in Mirakl and then type the orders into an ERP. A product like this is needed. Ideally, Mirakl Connect would improve their product so that it mapped orders into one customer record, but until that time, this is the best option that I have found.

Incentivized

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

• Automated processes like uploading inventory numbers frequently
• Cymbio is able to map the dropship orders to the company customer record in Shopify and does not create a new record for every customer (like Mirakl Connect does)
• I like that the orders come through to Shopify without being marked as "Paid". I find this accounting easier to manually "pay" them in my system when I actually receive the payment from the vendor (this is another key difference between Cymbio and Mirakl Connect)

Incentivized

• Unmatched insight into the customer journey when they come into contact with our business.
• The ability for it to break down data in a way that allows us to analyse customer engagement.
• It efficiently integrates with my current softwares eg Shopify.

Incentivized

• Customer Service. It would be great if they had service hours that matched business hours in the USA, but even accounting for the time difference, the customer service is not quick or friendly.
• They take away services. I am not sure if they hook you with extra services and then take them away over time or if it just happened to be that I started at a time they offered a lot more for the same price. When I started, they completely handled setting up a new retailer. Then they would set up the data, but I had to reformat all of images. Then they did nothing to set up a new retailer. Not only do you now have to set up in Mirakl all on your own, when you send them the file from Mirakl to map, you then have to go into Cymbio and upload the prices as well - a whole new extra step.
• A more user-friendly customer interface. In my opinion, there is not much of a user interface at all. I think the interface for pricing uploads is terrible and cumbersome and they are not open to any feedback about that. It would be great if you could directly change a price, but even to change one price, you have to format an upload file. And that's all you can really do there. All other requests to add to assortments, etc are done though what looks like Google forms.

Incentivized

• Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
• It's difficult to get accumulated history data exported out in order to analyze it.
• There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).

Incentivized

In my opinion, not easy to use. Based on my experience, they started with employees only directly using the system. Having an app to have customers log in and do tasks on their own seems like an afterthought that has not been well executed. However, once you have these things in place, you really don't have to mess with it very often. If you change your prices frequently, it might be more of an issue.

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

Mirakl Connect created a new customer record for every order. This was messy, difficult to figure out which customers went with which retailer and I was concerned about having my retail partner's customer data mixed in with my own. For me, this was a deal breaker which was such a bummer since this is a free product!

Incentivized

Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.

Incentivized

• Better customer service because our inventory is accurate
• It pays for itself in saved staff time compared to doing all of these steps manually
• It is much more accurate to have the data transmitted electronically, there is no concern for mistyping

Incentivized

• Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind.
• You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.

Incentivized