Cymbio in Tel Aviv aims to accelerate digital sales for brands with their end-to-end drop ship and marketplace automation platform. Cymbio automates the full retail set-up for brands without changing any current systems or processes, streamlining product data, imagery, mapping, taxonomy, inventory syncing, orders, billing, tracking, and returns.
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Google Analytics
Score 7.9 out of 10
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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$150,000
per year
Pricing
Cymbio
Google Analytics
Editions & Modules
No answers on this topic
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
Cymbio
Google Analytics
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Cymbio
Google Analytics
Features
Cymbio
Google Analytics
Web Analytics
Comparison of Web Analytics features of Product A and Product B
It is less expensive and more accurate than paying staff to update inventory numbers in Mirakl and then type the orders into an ERP. A product like this is needed. Ideally, Mirakl Connect would improve their product so that it mapped orders into one customer record, but until that time, this is the best option that I have found.
Honesty, there is no reason that a company wouldn’t want to implement Google Analytics. The regular version is completely free, is very easy to configure, and provides immense volumes of website data. There are also tangible benefits to the other Google tools it can connect to, and it integrates with any BI/data platform that you might use. The only time I’d advise not using standard Google Analytics is if you’ve purchased Google Analytics 360.
Automated processes like uploading inventory numbers frequently
Cymbio is able to map the dropship orders to the company customer record in Shopify and does not create a new record for every customer (like Mirakl Connect does)
I like that the orders come through to Shopify without being marked as "Paid". I find this accounting easier to manually "pay" them in my system when I actually receive the payment from the vendor (this is another key difference between Cymbio and Mirakl Connect)
Customer Service. It would be great if they had service hours that matched business hours in the USA, but even accounting for the time difference, the customer service is not quick or friendly.
They take away services. I am not sure if they hook you with extra services and then take them away over time or if it just happened to be that I started at a time they offered a lot more for the same price. When I started, they completely handled setting up a new retailer. Then they would set up the data, but I had to reformat all of images. Then they did nothing to set up a new retailer. Not only do you now have to set up in Mirakl all on your own, when you send them the file from Mirakl to map, you then have to go into Cymbio and upload the prices as well - a whole new extra step.
A more user-friendly customer interface. In my opinion, there is not much of a user interface at all. I think the interface for pricing uploads is terrible and cumbersome and they are not open to any feedback about that. It would be great if you could directly change a price, but even to change one price, you have to format an upload file. And that's all you can really do there. All other requests to add to assortments, etc are done though what looks like Google forms.
While raw data is nice to have, I do wish there was an easier way to provide reports from Google Analytics directly. Something that could answer questions straight-forward for people.
I would appreciate "helpful hints" or a cheat sheet of some sort, so when quickly searching for something such as time on a certain page, I can find it quickly.
Having used Google Analytics for the last 9 years, I have no intention of discontinuing my service. Google Analytics is a fantastic product that provides me with almost everything I could wish for. The positives in this product outweigh any negatives that you might find. I can not think of a single reason to not immediately start using Google Analytics for your business.
In my opinion, not easy to use. Based on my experience, they started with employees only directly using the system. Having an app to have customers log in and do tasks on their own seems like an afterthought that has not been well executed. However, once you have these things in place, you really don't have to mess with it very often. If you change your prices frequently, it might be more of an issue.
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
Make sure to put the tracking code on every page. Ideally this would be part of a template or "include" so you can update the code on all pages (or at least within pages of the same category) at once.
Mirakl Connect created a new customer record for every order. This was messy, difficult to figure out which customers went with which retailer and I was concerned about having my retail partner's customer data mixed in with my own. For me, this was a deal breaker which was such a bummer since this is a free product!
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
