This is a great tool for larger size companies that will have a lot of media tracking they need to do. It appeals to stakeholders involved in PR, data analytics, and helps decision makers know what will have the most impact and where their marketing dollars should go!
Muck Rack has the potential to be a very powerful tool that can improve PR agency efficiency across the board. The death knell for Muck Rack, and the reason why we terminated our contract early, was that they offered a complimentary six-month on-ramp to win our business. In other words, we had six full months to use Muck Rack while we were still using the other two vendors' products. Multiple team members compared results head-to-head for a wide range of our clients and Muck Rack simply did not stack up. That six-month overlap period proved to be very eye-opening and enabled us to reveal what we found to be severe limitations in terms of the quality of the database and the quality of the reporting.
The media alert function is awesome! Google Alerts can't get the detail I need, nor do they filter just for the media. I can set media alerts for particular selection factors such as everyone with "education" as their beat.
I am liking the notes ability to log interactions with particular media. This helps me not have to track down conversation chains or actions with media.
The interface screen is modern. I love that if I am running a search in one screen, when I click on a particular person or outlet, it opens ANOTHER screen so that I don't have use the back button. I can open, say 10 people at once and compare their notes.
I love the PDF summaries from lists. I love the Who shared feature. I LOVE EVERYTHING in MuckRack!
Personally I didn't see any. Though I know my boss had a few calls with their team to get the daily reports formatted and presented just the way she wanted them. The team took a few tries to get into the swing of what she was asking for, but they were more than willing to put in the time and effort to customize the reports for her.
When you export a media list, it does not include the email address so you have to search for it offline or on the journalist's profile. It's annoying.
Sometimes when you save a list, not all the contacts you marked are saved and you have to do it over.
There isn't a "click all" button to add all of the contacts to a list. You have to wait until all the people load - which isn't ideal for productivity.
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
Any time I have had an issue or a question about something on the platform, someone on the chat now function has always answered within 10 mins at most! Everyone I have worked with has been extremely friendly and quick to solve. There is never the inconvenience of having to call, talk to a robot, or deal with an automated email. Customer service is extremely personal and each account also has a designated account manager to oversee the relationship
I previously used Cision PRWeb. It was a good service, but for what I needed it wasn't as affordable and I also found the backend system difficult to navigate and manage. I loved the ease of use and the ability to find out what I needed almost immediately once I logged into Muck Rack. Because I have to think so much already, having a platform that takes the weight off having to do a lot of extra research and ask questions to just use the system effectively and efficiently is a gift.
I wasn't at the top of these discussions but, I did help make monthly reports that went directly to the CFO and CEO that used these analytics to show how our corporate communications office was doing and all the work we had done for the past month. This is a way to cover yourself and show that we had done a lot of work and good work at that.
Muck Rack has paid for itself, as the ability to access its media database is essential to the media relations work I do on behalf of my client. By having access, it helps me make strategic choices of which media to pitch for what and when, which ultimately leads to positive client placements in key articles. This in turn leads to happy clients!
