Cvent Surveys vs. Medallia

Our company needs surveys to give feedback to our speakers. Cvent Surveys allows attendees to give honest and accurate feedback on the spot after a session ends. It is easier to collect the data, send it to our marketing team, and have them send the feedback to each speaker so they know their strengths but also what needs to be worked on.

Incentivized

Any customer service industry would benefit from implementing Medallia. This is your one-stop-shop for everything surveying and data analytics. I have personally seen this successfully implemented in both software companies and retail. Medallia offers multiple integration options to create connected applications in your business. This is designed as an enterprise solution, smaller businesses may find it difficult to justify the cost.

Incentivized

• It allows for clients to ask questions they need answered.
• It records everything for you and gathers information for both the client and the sales representative to read.
• It is a middleman for the client and Sales rep. It is a wonderful tool and easy to navigate around. People find it easy and simple to use.

• It provides a rating for customers to rank how satisfied or not satisfied they are with the service.
• As an Account Manager, this is a helpful tool to hear customers' experiences and feedback.
• It helps us manage our next steps because the tools also provide options to note the action taken and if the issue has been resolved or not.

Incentivized

• I have had some occasional errors that have come up in the system that don't seem to have an obvious cause. These can be frustrating to overcome, but Cvent support has always been able to resolve these issues.
• Cvent might be a little to rigid at times on the back-end. It could just be my lack of coding experience, but sometimes the html emails and survey templates can be difficult to make as aesthetically pleasing as I would like.
• The opening screen for 'Known Surveys' often bothers me because you cannot add additional fields to the "first page" of the survey. This is only if you are not sending the email through Cvent, so it is not a major flaw.

• Our service model does not provide any ownership over the platform. We have to engage our Medallia Project Team to build surveys, troubleshoot issues, make changes to surveys, reports, and dashboards, resulting in long turnaround times and inefficiency.
• Medallia charges for both "units" and users. "Units" are defined as named individuals in surveys, but don't have log-in privileges. In our case, they are customer service agents or business consultants that engaged with the client but are not part of our closed-loop case management process or access to the platform.

1. Ease of itegration to other technologies for automation
2. Intuitive use of the technology
3. Performance (not encountering any network or downtime)
4. Upgrades and updates made frequently enhancing the tool itself
5. Exceptional support team that are quick to respond to any issues or questions
6. Security within Cvent allowing for user groups to be created segregating organizations providing for both protection and security of their data and content
7. Cvent notification process of company changes or improvements
8. Valuable metrics from both the administrative side as well as the survey side of the tool

This program is so versatile to be able to do whatever is needed. There isn't a time that I have built a survey that hasn't done exactly what is needed. No matter how complicated the questions are, the data that is put out is easy for leadership to read and understand. That is what is needed. They shouldn't have to go through complex data and spend a lot of time trying to analyze it.

Medallia's user interface is simple and intuitive for the end-user. Everyone in our organization from the CEO to store level team members use Medallia to see how we are delivering experiences for our customers. From an administrative side, I would rate Medallia closer to a 7.5, but this part of Medallia is not used as often post-implementation. That being said, you will need a technical/IT resource on staff or will need to pay a premium to a 3rd party to manage it for you.

Incentivized

I have not needed to contact support before for this feature in Cvent. The support team for other features have been great though, so I will provide an answer for that. Cvent is on point with their customer care. They’re prompt and make sure the issue is fixed. They will also follow up with you to make sure everything is still working smoothly or if any additional help is needed

Incentivized

Medallia is always there to answer questions and/or support our needs. In some cases it does require a PO if the request does not fall under normal support, but that does not change the fact that they are very responses and available to support your needs

Incentivized

Cvent survey does exactly what we need it to. There is no reason to look at other products. That effort can be used elsewhere. Information that is kept within the same program makes it easier to compare data across the board and certain functions will not have to be repeated from the foundation since most of the information will flow into other programs within Cvent and we won't have to type all the information over again. It saves time, which is not what a lot of people have.

We are also using Salesforce.com for our customers/clients' records, usage, cases, and such. Like Medallia, we are using Salesforce.com to understand the different account usage based on the services we provide. With the data provided by Salesforce.com, we would understand where we are lacking, which parts we are strong in, and which part of the service needs improvement. All in all, both products are very helpful and, [conveniently,] both are integrated into one another.

Incentivized

• Saved a lot of money, once we brought everything to Cvent, we were able to close out other programs and software subscriptions.
• Seemed a little expensive at first, but once we integrated everything it made much more sense.
• I've gotten good at navigating around Cvent, which has made operations and getting campaigns out much easier.

• It does play a big role when we are running a referral campaign. Referral greatly affects sales and retention since customers are bringing in new clients/customers.
• It helps our organization keep track of the accounts that are most likely to churn by checking their feedback and knowing how we can improve our service.

Incentivized