CustomerAdvocacy.com, headquartered in Virginia, offers their customer and employee advocacy platform, supporting a Voice of the Customer approach to research, data collection, and customer success, as well as driving customer references and testimonials.
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SlapFive Customer Marketing Software
Score 8.0 out of 10
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SlapFive in Boston offers what they describe as a Customer-Generated Content Machine software tool, which aims to make it simple for companies, and enjoyable for company clients, to capture their voice and inject it into all aspects of the business to win and retain more customers.
It works with your existing in-app messages and emails to give you the unique ability to be able to send personalised, automated, non-spammy recommendations and feedback based on real user activity. Allowed us to test and learn along the way and it's flexible enough to cope with anything we've thrown at it.
If you want to capture your customer's voice with ease and have a path to break the reels down into actionable insights for prospects that attach to their biggest questions, fears, and doubts, then this is what you are looking for. This is for those prospects that will not be "bothered" with marketing fluff or marketing speak. These are the types of buyers who want to drill into the heart of what they are trying to solve as a business and see and hear from personas and businesses which look like them.
Speed of the platform for users. This could be because we have a LOT of content, but it can at times be a pain point that we work to address together with the SlapFive team.
Ease of search function could get better. I have trouble doing searches and sometimes get time-out issues.
Having a "user portal" so we know when there might be bugs being worked on or a service issue that is being worked on without having to email someone each time. More for self-service and tracking.
An area I found with an opportunity for improvement is the structure of challenges, I find it somewhat rigid. The activities that are often produced all have the same structure and can look a little boring after a while from the advocates point of view. It would be nice if activities can be more visually diverse but the way the information is structured. If there are options to allow activities to be formatted, allowing more visual diversity that's why we shifted to CustomerAdocacy.com.
For us, this was the solution Acumatica needed to be able to attach the marketing strategies that we care about the most all the way to a finite or micro-content level. It's not ALL about the BIG fancy marketing videos and story interviews. LOTS of incredible customer content is often left on the cutting room floor. This content gets NEW and continual life by using SlapFive. Plus, it's the MOST simple way to go after a compelling customer voice in areas of the business where you don't have it or there is a gap. The remote capture function option makes it a breeze - no matter where in the world your customers are. We are a global, growing organization, so we can't be hampered geographically by any tool we deploy. It has to work for everyone. SlapFive does work for everyone - all customers, big small, new, or seasoned pros. They have a "voice," no matter what.
The best thing about the app is how easy it is to quickly target challenges for a
specific subset of our customers.
The customer service we received when implementing the software was incredible. we have not had to contact customer service for any product flaws or issues yet. Badges & rewards are a nice touch as well.
We have raised our portfolio even higher where we dominate our market when it comes to having the best relationship with our customers across everything we do. Website, peer-to-peer review sites, customer stories, customer references, and MORE. I believe it's because we BELIEVE in the same ETHOS as SlapFive, and we LIVE to make HEROS every day of our customers and infuse the sound of our customer's voices in everything we do.
Product Marketing DEPTH of customer's voice is beyond what anyone else in software technology businesses has done. It's typical that product goes and "does product" all day long, and customer marketing does its own separate work, and never the tween shall meet. Not so at Acumatica. Nothing leaves our Product Marketing teams desk without customer voice connected now. The ease of SlapFive Customer Marketing Software's platform and our broad adoption make this possible.
