CustomerAdvocacy.com vs. RO Innovation

It works with your existing in-app messages and emails to give you the unique ability to be able to send personalised, automated, non-spammy recommendations and feedback based on real user activity. Allowed us to test and learn along the way and it's flexible enough to cope with anything we've thrown at it.

Incentivized

I can't think of a single time that Upland RO Innovations has been actively helpful to our organization, from set up to trying to manage our database

Incentivized

• Easy to use
• Easy to implement
• Easy to integrate
• Secure and Reliable

Incentivized

• The contact workflow / email is well done and easy
• Searching for a reference is pretty good as well
• Tracking who is a reference on new potential deals is nice not only to know but to see how they interact with our potential buyers

Incentivized

• It is little slow
• Sometimes lags in reporting
• Pricing is little high

Incentivized

• Unintuitive user interface
• Defensive meetings with Upland RO Innovation staff when requests for improvements are shared
• Searching features are clunky, outdated, and unhelpful

Incentivized

Boulder Logic is just so easy and is in Salesforce

Incentivized

No known issues

No known issues

The process of asking each reference how often they’d be willing to be contacted was the biggest task.
We made assumptions for current clients, and ask each new client once they become a customer.
Along with which specific skill-set they’d be willing to be a reference

An area I found with an opportunity for improvement is the structure of
challenges, I find it somewhat rigid. The activities that are often
produced all have the same structure and can look a little boring after a
while from the advocates point of view. It would be nice if activities
can be more visually diverse but the way the
information is structured. If there are options to allow activities to
be formatted, allowing more visual diversity that's why we shifted to CustomerAdocacy.com.

Incentivized

While I was one of the decision makers in this process, I didn't sit on the demos for the other providers (I was brought in further in the sales process). My understanding from my team was that BL was much more configurable and support more robust integrations that the competitors

Incentivized

• Compatible with other tools
• The best thing about the app is how easy it is to quickly target challenges for a
• specific subset of our customers.
• The customer service we received when implementing the software was incredible. we have not had to contact customer service for any product flaws or issues yet. Badges & rewards are a nice touch as well.

Incentivized

• Increase time to fill: All references are filled within 2.5 days or less. For a program that isn't managed by one person, full time, we look at this stat as a win for our organization. BL def. helped us in cutting down the time it takes to find a reference.
• Increased employee efficiency: The customer marketing team still owns the day to day administration (approvals) of the system, but we've drastically cut down their effort. We no longer need to search for the reference (the sales reps now do this themselves) - and the triggers to the account managers have been a huge help in cutting down the time to approve.
• Greater visibility: BL has allowed us to capture denial reasons - which means we know why a references is being denied - which means we can hide them from coming up in future search results.

Incentivized