CustomerAdvocacy.com vs. ReferenceEdge

It works with your existing in-app messages and emails to give you the unique ability to be able to send personalised, automated, non-spammy recommendations and feedback based on real user activity. Allowed us to test and learn along the way and it's flexible enough to cope with anything we've thrown at it.

Incentivized

Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.

Incentivized

• Easy to use
• Easy to implement
• Easy to integrate
• Secure and Reliable

Incentivized

• Simplifies and streamlines complex matrixed customer information
• Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
• Cross-company adoption and visibility through native Salesforce integration
• Load balancing and protection from over-use/ burnout - critical.

Incentivized

• It is little slow
• Sometimes lags in reporting
• Pricing is little high

Incentivized

• Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now.
• Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns.
• I like that they have an active Trello board for user suggestions and incorporate requests with each update.

Incentivized

An area I found with an opportunity for improvement is the structure of
challenges, I find it somewhat rigid. The activities that are often
produced all have the same structure and can look a little boring after a
while from the advocates point of view. It would be nice if activities
can be more visually diverse but the way the
information is structured. If there are options to allow activities to
be formatted, allowing more visual diversity that's why we shifted to CustomerAdocacy.com.

Incentivized

We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.

Incentivized

• Compatible with other tools
• The best thing about the app is how easy it is to quickly target challenges for a
• specific subset of our customers.
• The customer service we received when implementing the software was incredible. we have not had to contact customer service for any product flaws or issues yet. Badges & rewards are a nice touch as well.

Incentivized

• Faster access to critical customer references
• 360 degree view of customer engagement
• Full visibility through comprehensive pre-built reports

Incentivized