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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CustomerAdvocacy.com

    Score9 out of 10
    N/ACustomerAdvocacy.com, headquartered in Virginia, offers their customer and employee advocacy platform, supporting a Voice of the Customer approach to research, data collection, and customer success, as well as driving customer references and testimonials.N/A

    ReferenceEdge

    Score10 out of 10
    N/ASince 2003, Point of Reference has helped companies leverage customer advocates to fuel business growth and fortify brands. They present technology, domain expertise and supplemental staffing solutions that organize and optimize authentic customer voices. Their product ReferenceEdge is a reference management system. Each component addresses a specific program pain point such as recruiting, data maintenance, customer reference lead generation, customer rewards and metrics.

    $4.50

    per month per user

    Pricing
    CustomerAdvocacy.comReferenceEdge
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CustomerAdvocacy.comReferenceEdge
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    CustomerAdvocacy.comReferenceEdge
    Brand Advocacy Tools
    Comparison of Brand Advocacy Tools features of CustomerAdvocacy.com and ReferenceEdge
    Feature
    CustomerAdvocacy.com
    -
    Ratings
    ReferenceEdge
    10.0
    1 Ratings
    41% above category average
    Referral Management00 Ratings10.01 Ratings
    Rewards Program00 Ratings10.01 Ratings
    Reference Request Automation00 Ratings10.01 Ratings
    Best Alternatives
    CustomerAdvocacy.comReferenceEdge
    Small Businesses
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Influitive
    Score8 out of 10
    Influitive
    Score8 out of 10
    Enterprises
    Influitive
    Score8 out of 10
    Influitive
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CustomerAdvocacy.comReferenceEdge
    Likelihood to Recommend
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    User Testimonials
    CustomerAdvocacy.comReferenceEdge
    Likelihood to Recommend
    CustomerAdvocacy.com
    It works with your existing in-app messages and emails to give you the unique ability to be able to send personalised, automated, non-spammy recommendations and feedback based on real user activity. Allowed us to test and learn along the way and it's flexible enough to cope with anything we've thrown at it.
    Incentivized
    Read full review
    Point of Reference
    Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.
    Incentivized
    Read full review
    Pros
    CustomerAdvocacy.com
    • Easy to use
    • Easy to implement
    • Easy to integrate
    • Secure and Reliable
    Incentivized
    Read full review
    Point of Reference
    • Simplifies and streamlines complex matrixed customer information
    • Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
    • Cross-company adoption and visibility through native Salesforce integration
    • Load balancing and protection from over-use/ burnout - critical.
    Incentivized
    Read full review
    Cons
    CustomerAdvocacy.com
    • It is little slow
    • Sometimes lags in reporting
    • Pricing is little high
    Incentivized
    Read full review
    Point of Reference
    • Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now.
    • Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns.
    • I like that they have an active Trello board for user suggestions and incorporate requests with each update.
    Incentivized
    Read full review
    Alternatives Considered
    CustomerAdvocacy.com
    An area I found with an opportunity for improvement is the structure of
    challenges, I find it somewhat rigid. The activities that are often
    produced all have the same structure and can look a little boring after a
    while from the advocates point of view. It would be nice if activities
    can be more visually diverse but the way the
    information is structured. If there are options to allow activities to
    be formatted, allowing more visual diversity that's why we shifted to CustomerAdocacy.com.
    Incentivized
    Read full review
    Point of Reference
    We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.
    Incentivized
    Read full review
    Return on Investment
    CustomerAdvocacy.com
    • Compatible with other tools
    • The best thing about the app is how easy it is to quickly target challenges for a
    • specific subset of our customers.
    • The customer service we received when implementing the software was incredible. we have not had to contact customer service for any product flaws or issues yet. Badges & rewards are a nice touch as well.
    Incentivized
    Read full review
    Point of Reference
    • Faster access to critical customer references
    • 360 degree view of customer engagement
    • Full visibility through comprehensive pre-built reports
    Incentivized
    Read full review
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