Customer.io vs. FlowUp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 9.4 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.N/A
FlowUp
Score 6.2 out of 10
N/A
FlowUp is a Follow-up Automation software that gives users automated follow-ups to design a workflow to reach leads at their most preferred communication channel. FlowUp aims to strengthen follow-up with multiple channel outreach with Calls, SMS, MMS, Ringless Voicemails, Surveys, Press 1 campaigns. It gives campaigns an edge with its Inbound strategy to stay connected with leads even while offline. It also helps keep all the needed platforms around with a Zero-coding CRM…N/A
Pricing
Customer.ioFlowUp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Customer.ioFlowUp
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptional$300 Per use
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.There will be Extra charges for Buy numbers. Numbers charges will be $5/per month for local Number and $10/per month for Toll-Free Number
More Pricing Information
Community Pulse
Customer.ioFlowUp
Best Alternatives
Customer.ioFlowUp
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Dialpad Support
Dialpad Support
Score 9.0 out of 10
Enterprises
Verint Community
Verint Community
Score 9.9 out of 10
Verint Community
Verint Community
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioFlowUp
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Customer.ioFlowUp
Likelihood to Recommend
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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FlowUp is a well-suited tool for follow-up and marketing automation and it's worth giving a trial. This tool facilitates ease to engage with leads and customers more effectively and efficiently.
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Pros
  • Ease of use, a good tool for non programmers, or not so tech savvy people.
  • Great support, willing to help a lot, by chat, calls, or screen sharing.
  • Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
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  • Sales automation.
  • Ease to connect and engage with leads and customers effectively.
  • Follow-up process automation.
  • Effective with building better customers experience.
  • Simple to understand features.
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Cons
  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
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  • Despite all the communicative advantages that FlowUp offers, it is problematic to have to constantly leave the platform to be able to hold meetings in an external service for online meetings, such as zoom, since Flowup does not take into account the possible need to use video calls or group sessions when planning or selling.
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Usability
It is really difficult to leverage all the neat features without a developer. I actually think the base software could be really great for a small business if the price is right, but there are so many things you *can* do but have to know how to do them or have access to your website and the ability to code.
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No answers on this topic
Alternatives Considered
We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows. . Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine. I also tried Active Campaign but it was almost the same as Autopilot.
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It's very outstanding for real-time sales reporting. Excellent with lead management. Efficient with email management. Customization of the dashboard.
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Return on Investment
  • Helped increase our new user engagement with our cloud-based software
  • Helped our sales team identify clients who had dropped off and stopped interacting with our software
  • Helped our sales and customer service team track which clients were completing their full registration process
  • Helped our marketing, sales, and customer service team identify key features and messaging with A/B testing for different campaigns
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  • There has been a big increase in the company's profit rate in the last quarter, and all thanks to the fact that we have started implementing Flowup for our commercial strategies, the reason for this being to be able to further expand our possibilities to reach potential clientele and other managers in the team.
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ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.

FlowUp Screenshots

Screenshot of Followup Automation