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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Custify

    Score9.9 out of 10
    Small Businesses (1-50 employees)
    Custify is a customer success platform designed for B2B SaaS businesses. It helps users better meet customers' needs, reduce churn and increase lifetime value. The user can see in-product usage insights as well as data from CRM, support, billing, and other systems in one place. Relevant customer success KPIs and client interactions are displayed in its dashboard. Custify also identifies clients that get stuck during onboarding, those whose trial is about to expire, and those whose usage has…N/A

    Gainsight CS

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Gainsight Customer Success (CS) is presented as a growth engine for modern post-sale teams. Built for CROs, CS leaders, and operations pros, it provides visibility into customer health, expansion potential, and revenue risk. With automation, AI, and health scoring, Gainsight helps scale outcomes without scaling headcount. With its playbooks and success plans to CSQL tracking and journey orchestration, Gainsight CS helps teams to take the right action at the right time, every time. Access to…

    $2,500

    Per Company Per Month

    Pricing
    CustifyGainsight CS
    Editions & Modules
    No answers on this topic
    Subscription
    $2,500
    Per Company Per Month
    Offerings
    Pricing Offerings
    CustifyGainsight CS
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    CustifyGainsight CS
    Considered Both Products
    Custify
    No answer on this topic
    Gainsight
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    99%
    Would buy again
    162 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    115 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    159 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    98%
    Lived up to sales and marketing promises
    79 Answers
    Implementation went as expected
    No answers on this topic
    72%
    Implementation went as expected
    60 Answers
    Features
    CustifyGainsight CS
    Security
    Comparison of Security features of Custify and Gainsight CS
    Feature
    Custify
    7.0
    11 Ratings
    24% below category average
    Gainsight CS
    8.1
    174 Ratings
    9% below category average
    Role-based user permissions7.011 Ratings8.1174 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Custify and Gainsight CS
    Feature
    Custify
    8.0
    11 Ratings
    8% below category average
    Gainsight CS
    7.5
    217 Ratings
    15% below category average
    API8.011 Ratings7.5131 Ratings
    Integration with Salesforce.com8.01 Ratings8.9216 Ratings
    Integration with Marketo00 Ratings6.551 Ratings
    Integration with Eloqua00 Ratings7.022 Ratings
    Customer Data Extraction / Integration
    Comparison of Customer Data Extraction / Integration features of Custify and Gainsight CS
    Feature
    Custify
    9.0
    11 Ratings
    1% above category average
    Gainsight CS
    8.3
    217 Ratings
    7% below category average
    Product usage9.011 Ratings8.7206 Ratings
    Help desk / support tickets9.11 Ratings7.9173 Ratings
    Customer Success Management
    Comparison of Customer Success Management features of Custify and Gainsight CS
    Feature
    Custify
    8.3
    11 Ratings
    4% below category average
    Gainsight CS
    8.5
    230 Ratings
    2% below category average
    NPS surveys8.01 Ratings8.9181 Ratings
    Sponsor tracking8.02 Ratings9.0167 Ratings
    Customer profiles8.011 Ratings7.7206 Ratings
    Automated workflow9.011 Ratings8.1220 Ratings
    Internal collaboration7.011 Ratings8.1208 Ratings
    Customer health scoring9.011 Ratings9.9223 Ratings
    Customer segmentation9.011 Ratings8.0188 Ratings
    CSM Reporting & Analytics
    Comparison of CSM Reporting & Analytics features of Custify and Gainsight CS
    Feature
    Custify
    9.0
    11 Ratings
    4% above category average
    Gainsight CS
    9.0
    228 Ratings
    4% above category average
    Customer health trends9.011 Ratings9.7210 Ratings
    Engagement analytics9.011 Ratings8.8186 Ratings
    Dashboards9.03 Ratings9.2225 Ratings
    Revenue forecasting00 Ratings8.4114 Ratings
    Best Alternatives
    CustifyGainsight CS
    Small Businesses
    ClientSuccess
    Score8.4 out of 10
    ClientSuccess
    Score8.4 out of 10
    Medium-sized Companies
    ChurnZero
    Score9.6 out of 10
    ChurnZero
    Score9.6 out of 10
    Enterprises
    Gainsight CS
    Score8.9 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CustifyGainsight CS
    Likelihood to Recommend
    9.0
    (11 ratings)
    8.7
    (235 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.8
    (14 ratings)
    Usability
    9.0
    (2 ratings)
    8.5
    (29 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.4
    (1 ratings)
    Support Rating
    9.0
    (2 ratings)
    8.8
    (134 ratings)
    Online Training
    -
    (0 ratings)
    5.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.3
    (6 ratings)
    Configurability
    -
    (0 ratings)
    6.4
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    6.4
    (1 ratings)
    User Testimonials
    CustifyGainsight CS
    Likelihood to Recommend
    Custify
    Two big use cases where it's very well suited: onboarding of our clients and churn prevention. It just saves me so much time and helps me recommend more strategic suggestions. At the end of the day I can see my productivity being a lot higher than before having Custify.
    Read full review
    Gainsight
    Gainsight CS can do almost anything if you put enough effort into it. Its advantage is that it has a very broad range of functionality and endless configuration options. That is also its disadvantage because everything has to be built. If you are looking for something that arrives with tools and behaviors that are already tailored out of the box to CS best practices, it's not Gainsight CS.
    Incentivized
    Read full review
    Pros
    Custify
    • 360 degree view of anything that has to do with a single account, including health score history across many elements, all the lifecycles of that account, different usage and adoption trends on multiple users in the same account, and more.
    • Getting multiple health scores and trends on one screen.
    Read full review
    Gainsight
    • Ability to capture all customer information in one spot
    • Gantt charts for overall success plans to map out TAM deliverables
    • Automatically integrate feeds from sources to build reports as needed
    • Ability to capture customer follow-up tasks so I'm not trying to capture the list of actions too repetitively (e.g. using the "Tasks" section of an entry)
    • Ability to use the plugin to automatically add emails to timeline; ability to use calendar integration to automatically add meeting minutes that will sync up to Gong notes
    Incentivized
    Read full review
    Cons
    Custify
    • There was a problem integrating our CRM at first, and to be honest, I almost switched to another product because it's a big deal for us, but they got it worked out significantly faster than any of us guessed it would take, so we stayed, and I'm glad it worked out.
    • The main data point still missing is global revenue. I reached out and they said it's in the works. The software is making us money, so we're staying and hope this works out as fast as the CRM issue.
    Read full review
    Gainsight
    • Would love to see a Gainsight OPs/Admin checklist that guides CS Ops team through specific pieces of information needed to execute specific playbooks (best practices)
    • When creating reports, sometimes it's difficult to find the correct variable that you are looking for as it's nested under various categories
    • Would love ability to "heatmap" specific individual customer engagement based on CSM inputted customer contacts at meetings
    • Would love to see more analysis on engagements - how often, how frequent - built into the product
    Incentivized
    Read full review
    Likelihood to Renew
    Custify
    No answers on this topic
    Gainsight
    Gainsight offers a level of support that I've not experience before. They will work with you to come up with a solution to a problem - or help match you with another client that has a similar setup as you to get their feedback. Also the functionality that we have built within the software works for us. It's 'easy' to use (once you get the hang of it) and our users rather enjoy working in the software.
    Incentivized
    Read full review
    Usability
    Custify
    I like custify because it does exactly what you think it would. It's reliable and delivers quality organization and analytics for our usage. It's only downfall is it's lack of specific analytics and combination with sales tools that make customer transferring easy. Overall highly recommend using custify and are in a smaller business.
    Incentivized
    Read full review
    Gainsight
    I give it this score based on the implementation at my current employer. I don't know if it could be higher based on if the implementation went better, or if there is something on the vendor side that could help. If this were asked at my previous employer, I would have given it a score of 9 or 10.
    Incentivized
    Read full review
    Reliability and Availability
    Custify
    No answers on this topic
    Gainsight
    Rarely any issues with availability or outages. When they do occur, there is excellent communication and consistent updates. Bugs are usually addressed in a timely manner, and communication around those issues is also extremely good
    Incentivized
    Read full review
    Performance
    Custify
    No answers on this topic
    Gainsight
    There are some times when it can take almost a minute to load some of our reports or the rules engine. Within a rule it can also take time to load the actions as they each load one at a time when scrolling. The ability to scroll without waiting would be ideal
    Read full review
    Support Rating
    Custify
    Philipp has been there for us throughout the process. Very nice guy and a great help. He guided us in setting KPIs, goals, healthscores. Really gave us a lot more than we wanted. We also had some custom integrations and even though they did not support them, their team released a patch for our CRM so we could integrate it
    Read full review
    Gainsight
    The CSMs are very hands-on and helpful, both Elaine and Lane have provided a lot of guidance and value over the years. Support is responsive and will jump on things as needed. The thought leadership and community is probably the most valuable part of our support from Gainsight.
    Incentivized
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    Online Training
    Custify
    No answers on this topic
    Gainsight
    The online videos are very good for basic tasks in the platform, but it isn't very descriptive or helpful trying to make your own specific variables fit the simple example that is typically used. Typically, I'll watch a video, try on my own and still have to get help from support or Customer Success team
    Read full review
    Implementation Rating
    Custify
    No answers on this topic
    Gainsight
    I was not part of the implantation (I took over later). However, based on what was passed to me, the tool was not well implemented at our org. I think this had to do with complexity, wrong person assigned in our org, and org buy-in. I think it would have been very successful if we had a better assignment process internally.
    Incentivized
    Read full review
    Alternatives Considered
    Custify
    This software makes it easy to analyze your data and optimize your onboarding - maybe the easiest I've seen, but you've got to be willing to dig into its features and setting. And of course without their Concierge Onboarding this is not so easy.
    Read full review
    Gainsight
    We went through an evaluation of ChurnZero, which did not have the ability to pull in usage from complex data sets or to visualize it natively. ChurnZero did not offer the ability to run surveys or NPS which would have required additional tooling and investment
    Incentivized
    Read full review
    Scalability
    Custify
    No answers on this topic
    Gainsight
    It can lean a little heavily toward Customer Success, but the ability to customize many areas based on specific user or account characteristics allows you to make it work across many different roles. This also makes collaboration within the tool across teams possible. It a flexible tool if you have a skilled admin to help guide your process building.
    Incentivized
    Read full review
    Return on Investment
    Custify
    • Free to paid conversions have gone up, and we see more customers choosing premium options than before, since we're using the automatic workflows to make sure the trial is a lot more focused on helping them see results before they pay a single dollar.
    Read full review
    Gainsight
    • No metrics yet, but we have improved our at-risk customers by identifying risks earlier via our automated health score and with our Gainsight approved mitigation workflow, CSMs and leaders have better discipline with mitigation efforts and sharing at-risk customers across the org so other teams can step in and assist
    Incentivized
    Read full review
    ScreenShots

    Custify Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Gainsight CS Screenshots

    Screenshot of the Journey Orchestrator, used to build personalized, scalable customer journeys with lifecycle-based emails, playbooks, and triggered workflows, so no customer slips through the cracks.Screenshot of an AI Cheat Sheet. These offer AI-generated summaries, suggestions, and insights tailored to each account—so CSMs spend less time analyzing, and more time acting.Screenshot of AI Scorecards. These are used to analyze renewal and churn data to recommend new measures, refine weights, and create high-impact scorecards (or refine existing ones), to forecast with more precision and act with confidence.Screenshot of Success Plans, where users can create clear, outcome-based plans with customers—then track progress, assign owners, and show stakeholders exactly how value is being driven.Screenshot of Gainsight Home, which provides one place for customer success teams to prioritize, act, and prove impact—powered by real-time insights, AI signals, and workflows designed to drive retention and expansion.Screenshot of Customer 360. This interface brings together usage data, health scores, playbooks, and account details into one unified view.