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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    Percolate, now part of Seismic

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
    Pricing
    CurataPercolate, now part of Seismic
    Editions & Modules
    Curata Software
    $699
    per Instance (no seat limits)
    No answers on this topic
    Offerings
    Pricing Offerings
    CurataPercolate, now part of Seismic
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)
    More Pricing Information
    Community Pulse
    CurataPercolate, now part of Seismic
    Considered Both Products
    Curata
    Chose Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the …
    Incentivized
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CurataPercolate, now part of Seismic
    Content Creation
    Comparison of Content Creation features of Curata and Percolate, now part of Seismic
    Feature
    Curata
    8.3
    1 Ratings
    3% above category average
    Percolate, now part of Seismic
    8.6
    12 Ratings
    7% above category average
    Ideation8.01 Ratings8.610 Ratings
    Approval workflows8.01 Ratings8.612 Ratings
    Content collaboration9.01 Ratings8.110 Ratings
    Content calendar8.01 Ratings8.512 Ratings
    Network for content licensing/production00 Ratings9.34 Ratings
    Content Publishing
    Comparison of Content Publishing features of Curata and Percolate, now part of Seismic
    Feature
    Curata
    8.0
    2 Ratings
    1% below category average
    Percolate, now part of Seismic
    8.4
    12 Ratings
    4% above category average
    Content hub8.02 Ratings7.611 Ratings
    Embedded CTAs8.01 Ratings00 Ratings
    Content distribution8.02 Ratings8.611 Ratings
    Content promotion8.01 Ratings9.09 Ratings
    Content automation8.01 Ratings8.511 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Curata and Percolate, now part of Seismic
    Feature
    Curata
    8.3
    2 Ratings
    6% above category average
    Percolate, now part of Seismic
    9.4
    12 Ratings
    18% above category average
    Closed-loop tracking and reporting8.02 Ratings9.110 Ratings
    Content performance analytics9.02 Ratings10.012 Ratings
    Campaign optimization dashboard8.01 Ratings9.12 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    User Ratings
    CurataPercolate, now part of Seismic
    Likelihood to Recommend
    8.0
    (3 ratings)
    8.5
    (13 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    CurataPercolate, now part of Seismic
    Likelihood to Recommend
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
    Read full review
    Discontinued Products
    Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
    Incentivized
    Read full review
    Pros
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    Discontinued Products
    • Create social content from briefing all the way through to the approval process.
    • Social planner for managing topics and content streams across multiple channels.
    • Robust API and integrations.
    • Image library (with cost-free access/rights to stock photo libraries).
    • Frequent updates to the platform.
    • Built-in community management.
    Incentivized
    Read full review
    Cons
    Curata
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Likelihood to Renew
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    Discontinued Products
    Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
    Incentivized
    Read full review
    Implementation Rating
    Curata
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Curata
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Return on Investment
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    Discontinued Products
    • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
    • Percolate also helps save time because you are able to schedule social media posts across channels easily.
    • It has also been an easy way to work with remote team members, which is very helpful.
    Incentivized
    Read full review
    ScreenShots

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.

    Percolate, now part of Seismic Screenshots

    Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar