Crunchbase vs. KickFire

The data is outdated and has significant gaps. It is mostly a replication of what is easily and publicly available, with little value added. Their predatory subscription model includes no notice of renewal and they are very antagonistic towards their customers.

I've only used KickFire in sales but it's great

Incentivized

• Account-Based Data. Employee range, website, industry, company description, chief executives, latest news, etc. All for the given company you are researching.
• Salesforce integration. I have not used it, but the functionality is supposed to be great. You can run data enrichment in your CRM with the Crunchbase data.
• Funding, mergers, and acquisitions data. Crunchbase has relationships with thousands of VC firms throughout the world and followup with each very regularly to be able to serve up the latest data to their users.
• Tech integrations. Integrations with tools like Bombora, Builtwith, Siftery, and others are really useful because you can use Crunchbase's company profile-based research method, and see the data from these tools specifically related to the given company.

Incentivized

• Validating HQ location and HQ phone number
• Finding direct phone lines and emails for prospects
• Filter
• Drilling down to specific departments and the contacts within each

Incentivized

• Notifications - Something similar to TweetDeck would be nice, so that when news breaks it could be an immediate fact.
• Honestly dont add too much because you don't want it to become more of a social tool with cluttered info, keep it straight to the point.

Incentivized

• KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.

Incentivized

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

Incentivized

In our experience, the customer service is horrible to non existent. If we were a fortune 100 company with a staff of computer people I am sure this would be a valuable service as they would "speak the language" but that is not us. Not being able to reach customer service when we are thinking about upgrading is, in my opinion, a crazy business model.

It was designed for people who are business users, not tech users.

Incentivized

We've never had any outages in the 7+ years using the system.

Incentivized

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

Incentivized

They give standard answers. They are not a customer first business. I tried to cancel my subscription after using it for only 1 week as we found the information was outdated and not at all useful. But they would not cancel the year long subscription I mistakenly signed up for

They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

Incentivized

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

Incentivized

Don't hesitate to contact VisiStat support. They are extremely helpful.

Incentivized

Ptichbook. This platform is more detailed and has a lot more information regarding round details. The platform also has other features to build lists, market maps, landscapes and access reports and raw data about companies by vertical or any other segmentation. Also provides emails on c-suite. Crunchbase however is an easier tool to use so if complicated segmentation is not required, Crunchabse is a great solution. It's also super fast to access and provides a succinct and easy to read profile view.

Incentivized

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

Incentivized

We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

Incentivized

• Crunchbase has enabled my company to be more efficient in determining whether or not to conduct further diligence on companies.
• Tailoring searches for certain criteria has been helpful for aggregating competitors and companies of similar profiles.
• The software is not only powerful, but also affordable!

Incentivized

• KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
• KickFire shaped our new strategy for our account-based marketing and sales model.

Incentivized