Crownpeak CMS vs. Movable Ink

Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.

Incentivized

Movable Ink is great for broad sales in a company with locations all over. Much more difficult when you sell a very specific product that isn't necessarily always needed by consumers.

Incentivized

• Seamless upgrades and enhancements. In true Saas fashion, you don't have to worry about what version your software is on, as you are always on the latest.
• Highly performant. Allows you to create extremely lightweight applications that have no load time and snappy performance.

• Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
• Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
• Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
• User Friendly--Easy to build within apps for those who aren't graphic designers.

Incentivized

• Searching for a particular asset is almost unusable, you have to know exact name of the asset you are looking for.
• Pages with many assets or dependencies take a long time to load.
• Set up a way to automatically migrate content - API or automation tools.

Incentivized

• I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
• Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

Incentivized

Because overall, it's a good product and we are familiar with it.

Incentivized

Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.

Incentivized

We have never encountered any issues with the availability.

Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.

Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.

Incentivized

We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.

My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.

One of the biggest benefits is obviously around lack of hardware consideration, procurement, implementation. Eliminating that process improves the speed to market out of the gate. Depending on the client size, initial sites can be up and running in just a few months, with subsequent development faster by taking advantage of templates and current structure.

Crownpeak DXM has a better total cost of ownership with a real and straightforward SaaS model for version updates. DXM has a better composable enterprise capability, allowing for easier and more effective API integrations. Crownpeak partner relationships are more open and collaborative with a real working relationship and desire to support our client implementations - this goes beyond the usual software vedor/ digital marketing services relationship and adds a lot of value to our business and our clients end product. DQM quality assurance tools integrate with DXM seamlessly and add a lot of value to QA at website deployment, multiple market rollout, and ongoing optimisation.

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.

Incentivized

In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.

• Improved digital experience - allows us to build exactly what we need instead of settling for what the platform can do.
• Reduced reliance on IT - with the whole product as SaaS in the cloud and using a web browser as the admin tool, it is completely off IT's radar.
• Improved marketing options - we can now optimize and personalize our content instead of using one-size-fits-all.

Incentivized

• Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
• Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.

Incentivized