Crossware Mail Signature vs. Terminus ABM Platform

A great centralized system with responsive buttons and dynamic banners that showcase the brand every time a mail is drafted no matter what department sends it.

I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.

• Creates beautiful email signatures.
• Ensures consistent branding and legality.
• Everything is backed up in the cloud.

• Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
• Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
• Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.

Incentivized

• The signature editor could be more intuitive.
• The rules and the way they are applied need to be simplified/streamlined.
• A better way to test the signatures.

Incentivized

• They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
• I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
• For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Fortunately, we haven't had to deal with support much, but every time we have, they were very responsive and were able to either fix our problem or explain the way it worked in a timely and polite manner. Not much else to say other than being in the same region is also a plus for support.

Incentivized

While Crossware seems to have been designed with cloud services in mind. Exclaimer appears to be an on-prem solution that has been modified to work in the cloud so there are some things that don't work as they should and the maturity that Crossware exhibits are just not there. It's still a very good product but not as robust as Crossware when it comes to Exchange Online.

Incentivized

It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.

Incentivized

• For the price, and compared to other alternatives, Crossware offered the more attractive package at a very reasonable price while meeting all our requirements.

Incentivized

• It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
• Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.

Incentivized