Crossbeam vs. TUNE Partner Marketing Platform

I would definitely recommend Crossbeam to others, and frequently bring it up early in conversations with potential partners as a first step in evaluating a partnership opportunity. Crossbeam allows you to easily see overlaps for current customers, prospects/target accounts, and open opportunities. Being able to quickly and easily assess the business opportunity with a partner, and find mutual customers that would benefit from a combined offering is a huge value add. The integration with Salesforce makes the tool easy to use and scalable, without needing to constantly update account lists. Being able to view the overlaps within the Crossbeam UI and easily export the lists makes the tool really easy to work with.

After preparing the briefing, we will establish what will be the axis of the campaign, it lies in selecting the most appropriate channels and media, we will efficiently use your association in the advertising plan, it offers us the creation of a solid and recognizable image, with consistent messages to reach our consumers

Incentivized

• Frictionless onboarding and easy to get started with new partners
• Intuitive reporting of overlapping accounts - flexibility to export to CSV
• Ability to connect with Salesforce to keep account lists dynamic, while also allowing the option to use CSV uploads

• Good reporting dashboard; customization is the key.
• Makes co-ordination easy with the partners.
• Easy to use interface, manages campaign and finances easily.

Incentivized

• Establishing sharing settings for each specific partner could be more intuitive and easy to check.
• Some of the navigation can be slightly confusing as it seems there are multiple ways to view the same information within the platform.

• Need to work to separate CRM & BI features.
• Some time TUNE increase the prices without any notice.

Incentivized

Highly recommended; the support from the team has always been exceptional. The prompt revert to the inquires and the live chat module resolves the queries real quick. The team makes efforts to close the ticket at the earliest, which is good for the users as they get the solutions easy and quick.

Incentivized

I didn't use any software before this.

Incentivized

• Crossbeam allows us to quickly assess opportunities with potential partners and feeds directly into prioritization for our integration and partnership strategy.
• It solves the challenge of keeping account data private that you don't want to share and enables us to easily share the information that is beneficial to both parties.

• Positive - It has helped us get our first ever affiliate program operational.
• Negative - We have struggled to find the right parters for our use case.
• Positive - The platform works well if you already have channel/affiliate partners.

Incentivized