Criteo vs. AdButler

Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.

Incentivized

AdButler is suitable for any company size but I would said that it is better for small to medium-sized agencies. AdButler is highly scalable but the control panel/dashboard could be challenging to manage if you have many campaigns or many users. It's also a good alternative for ad networks, which would like to manage multiple relationships with publishers.

Incentivized

• The first strenght of Criteo Retargeting is the user-friendly platform, where you can easily manage your budget and analyse the performance.
• Secondly, the CPC based model is great advantage of Criteo compare to some competitors.
• Finally, the post-click attribution. It is more trustworthy and tenable than post-view.

Incentivized

• Organize your online publishers
• Organize your campaigns
• Reports are very simple and easy to read

Incentivized

• Level of control over ads - Most features of Criteo can't be managed directly in the dashboard. That can be a problem when you want ads adjusted quickly, for example, if you make a change to your logo. Customer Service has to be contacted in that case.
• Cost - Of the several retargeting platforms we tried, Criteo was the most costly. This is in terms of cost per click and cost per conversion. In the end, we just couldn't justify paying substantially more for a similar ad network to Google just for the level of customer service.
• Reporting - There is no reporting provided automatically, and user data is gated; it was difficult for us to ascertain anything about the audience we were serving ads to, and even basic geographic data wasn't available to us.

Incentivized

• Assigning multiple video publishers to a single campaign is something that they need to improve
• The publisher dashboard is a little complicated to understand

Incentivized

Criteo is the only remarketing firm worth using for a retailer, in my opinion.

Incentivized

Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.

Incentivized

I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.

Incentivized

I feel Criteo had a much better tech stack and features all in one to do a wide range of things in terms of marketing ad campaigns. Also because it is a dedicated tool with a one-track focus, we found it to be a better fit for our needs at this time

Incentivized

AdButler is very convenient and very cost effective. Additionally, when you change a setup at the ad level, the server shows the change immediately; there's no delay. Ad Manager is better when you manage a significant amount of campaigns and users, but it's not that cheap in the end and you always have to wait for any change. EPOM is also a good solution, but the look and feel are old and it's complicated for some users to manage properly.

Incentivized

• Criteo Dynamic Retargeting gives us very good results and positive ROI on our active campaigns with them. Overall we are pretty happy with them and looking to do more campaigns with them.
• We are also looking to test new things with them in order to get better ROI such us new video creatives, new mobile app campaigns for our app games & also how the app retargeting products work!
• We should point out that as a company we are analyzing results as a 'last click' attribution model and if you only look to the data from the dashboard it's different. But also both have good ROI for the campaigns.
• Also your account manager is always looking for recommendations of new CPC options or going for the ARO (automation of the bid) to optimize it.

Incentivized

• AdButler is very affordable and your ROI would be good always
• It's also highly scalable

Incentivized