Creatio vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Creatio
Score 9.7 out of 10
N/A
Creatio is a provider of a no-code platform to automate industry workflows. The Creatio offering includes a no-code platform (Studio Creatio), along with CRM applications for Marketing, Sales, and Service, industry workflows for 20 verticals and marketplace add-ons. Marketing Creatio - a ready-to-use platform to automate marketing campaigns and lead management workflows with no-code and maximum degree of freedom. Sales Creatio - an end-to-end…
$25
per month per user
HubSpot CRM
Score 8.3 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
CreatioHubSpot CRM
Editions & Modules
Growth
$25
per month per user
Enterprise
$55
per month per user
Unlimited
$85
per month per user
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
CreatioHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCreatio Sales, Creatio Marketing, and Creatio Service are available as add-ons for $15 per month, per user. Creatio AI is included in every tier of the Creatio platform (Growth, Enterprise, and Unlimited). Additional AI Tokens are available for $150 per pack. 5 user minimum.
More Pricing Information
Community Pulse
CreatioHubSpot CRM
Features
CreatioHubSpot CRM
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Creatio
8.9
Ratings
5% above category average
HubSpot CRM
-
Ratings
Platform Security8.80 Ratings00 Ratings
Platform User Management8.80 Ratings00 Ratings
Reusability8.80 Ratings00 Ratings
Platform Scalability8.50 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.5
Ratings
3% below category average
Customer data management / contact management00 Ratings8.70 Ratings
Workflow management00 Ratings6.50 Ratings
Territory management00 Ratings4.90 Ratings
Opportunity management00 Ratings7.60 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.80 Ratings
Contract management00 Ratings7.90 Ratings
Quote & order management00 Ratings7.60 Ratings
Interaction tracking00 Ratings8.60 Ratings
Channel / partner relationship management00 Ratings8.20 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.8
Ratings
3% above category average
Case management00 Ratings8.60 Ratings
Call center management00 Ratings6.20 Ratings
Help desk management00 Ratings8.70 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.4
Ratings
2% below category average
Lead management00 Ratings7.90 Ratings
Email marketing00 Ratings6.90 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
8.0
Ratings
5% above category average
Task management00 Ratings9.20 Ratings
Billing and invoicing management00 Ratings7.60 Ratings
Reporting00 Ratings7.20 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.1
Ratings
6% below category average
Forecasting00 Ratings7.10 Ratings
Pipeline visualization00 Ratings7.00 Ratings
Customizable reports00 Ratings7.20 Ratings
Customization
Comparison of Customization features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
6.8
Ratings
10% below category average
Custom fields00 Ratings7.90 Ratings
Custom objects00 Ratings5.30 Ratings
Scripting environment00 Ratings6.30 Ratings
API for custom integration00 Ratings7.60 Ratings
Security
Comparison of Security features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
7.9
Ratings
5% below category average
Single sign-on capability00 Ratings8.00 Ratings
Role-based user permissions00 Ratings7.80 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
5.7
Ratings
25% below category average
Social data00 Ratings5.50 Ratings
Social engagement00 Ratings5.80 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
8.1
Ratings
10% above category average
Marketing automation00 Ratings6.80 Ratings
Compensation management00 Ratings9.30 Ratings
Platform
Comparison of Platform features of Product A and Product B
Creatio
-
Ratings
HubSpot CRM
8.2
Ratings
11% above category average
Mobile access00 Ratings8.20 Ratings
Best Alternatives
CreatioHubSpot CRM
Small Businesses
Stackby
Stackby
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Quixy
Quixy
Score 9.9 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
AppSheet
AppSheet
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CreatioHubSpot CRM
Likelihood to Recommend
9.7
(0 ratings)
7.6
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
9.3
(0 ratings)
Usability
9.1
(0 ratings)
7.2
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
7.1
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
9.6
(0 ratings)
8.1
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.2
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
CreatioHubSpot CRM
Likelihood to Recommend
Creatio is well suited in following scenarios: Complex Business process modelling and automation, Low code No code development which is best for efficient timelines, customized reporting and dashboarding, seamless integration with other technologies. Scenarios where Creatio is less appropriate: Solutions which require high cutomizations on the frontend side as this can be done by javascript modifications but it increases the load on the page and slows it down.
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Most of our clients are either government institutions or Education sector clients, such as universities, colleges, Coaching Institutes, and Competitive boards. We store their data in a single place. That means we can keep our one client's data in one place without any confusion. Our data is always clear and understandable while it is in HubSpot CRM.
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Pros
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
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  • The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
  • Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
  • The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
  • The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
  • Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.
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Cons
  • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
  • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.
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  • At times, it feels like there are too many options, which can be overwhelming when trying to grasp all that it has to offer fully.
  • The reporting features are lacking. It can be challenging to pull and export reports to share with users who are not on Hubspot.
  • It appears to have more issues with Windows; it consistently logs out and requires re-login to the CRM and the HubSpot Outlook add-on.
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Likelihood to Renew
We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
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To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
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Usability
It's very user friendly, at least to me ;-) No downtime, quick with updates, lot's op possibilities and options to explore and work with. I also realy like to use the Creatio Academy, it's a bit much but in this case less is more is the opposite: the more the better
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Once you are set up with HubSpot CRM, it becomes difficult to use any other tool, as it integrates you into the workflow and makes it a habit to log in to HubSpot to identify tasks for the day. The overall ease of use is also a brilliant factor in using HubSpot. They push you towards deal closure and revenue generation.
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Reliability and Availability
Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
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No answers on this topic
Performance
Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
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No answers on this topic
Support Rating
Creatio support is generally very responsive and often responds much faster than the expected SLAs. We have very rarely had "blocking" problems when creating new applications or features, and in all cases, Creatio has been able to help us or direct us to a solution. Overall, we are very satisfied with their support.
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Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Online Training
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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No answers on this topic
Implementation Rating
The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
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If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Alternatives Considered
Creatio is miles ahead of Infor - now, looking back on Infor, it seems very dated and restricted. I love how you can work things out and change things yourself in Creatio. And if things are a bit more complicated, you have your dedicated team person to help you. We have Olga, who is amazing and really understands what we are trying to achieve.
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Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
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Scalability
I can see the promise of how it can be customized to other aspects of our business.
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No answers on this topic
Return on Investment
  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods
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  • Gave a ton of visibility into user and sales funnel.
  • Able to get back to new signups or inbound leads much faster, sometimes within minutes. We have a Slack integration that's super helpful.
  • Saved hours each week that were earlier spent digging through emails or spreadsheets for context; meetings are a lot shorter because it is super easy to go through the created reports.
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ScreenShots

Creatio Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.