Crayon Intel Pro vs. Zoho Social

Elsewhere in my review, I've talked about Crayon's incredible capabilities to track competitors, make ingesting intelligence about those competitors automatic, and how easily it incorporates that intelligence into dynamically and automatically-updated battlecards. I've also talked about their expanding use of AI to improve user experience and to improve the final work of CI professionals. All of which is to say that Crayon is the best tool I've ever used for intelligence analysis- it's incredible. Another area of consideration is analytics, particularly around win/loss data - Crayon's integration with Salesforce creates insightful analytics for understanding which competitors you're winning against, which you're losing against, which sellers are having a hard time, which are succeeding, and which sellers are utilizing the battlecards during the sales cycle. Proving ROI is simple with Crayon's analytics, as well, with a tool to show how much revenue you (as an individual) or your team have influenced with your battlecards.

Incentivized

We have a few videos to share on our social media accounts: Linked in, facebook, instagram, twitter, youtube, another personal youtube account, and tiktok. First of the videos will be shared now, but the second one should be shared 3 hours later, and the third one 6 hours later. Also, with some text, on each share... You give this job to a personnel and thrust they will be fast enough to login those accounts and share the content almost at the same time, with no mistakes on the texts we use, and you thing you are done, right? It doesn't work that way in real life situations. However, you can share the same text and video to every platform momentarily by clicking a button by Zoho Social. you can also schedule posts to be shared later at a certain time and date. Now, you can concentrate to develop the character and details of your campaign. And, also, now, you have a personnel who can be useful at some other work

• Win/Loss Analysis
• Competitive Listening
• Battlecard Creation

Incentivized

• Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
• Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
• Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.

Incentivized

• Crayon has been innovative in incorporating AI into the tool, both to enhance productivity and to enhance the outcomes of analysis. The fantastic thing is these features started rudimentary, have gotten better, and are set to get better still - I could recommend this to Crayon as an area for improvement (I suppose), but they're already working to take advantage of the latest AI features to make the user experience and our outputs even better.

Incentivized

• I wanted to use the ability to have Zoho queue the posts, but I wanted to choose the start time of the first post for a few days in the future and I did not find an easy way to set that.
• I wish there were a box with a cheat sheet of the sizes that each social media platform allows for it's video and pictures in the dialogue box for posting so I can be sure to choose appropriate content.
• I do think it's a bit expensive, especially for my needs, but I like the ease of use. I will continue to do what I can to get this service discounted until I can no longer afford it.

Incentivized

Zoho Social is the BEST! I have found the perfect solution to social media marketing! It is extremely affordable and I highly recommend it! Create a post once and post it to 5 or more social media platforms! LOVE IT!! :)

Crayon is super easy to use - regardless of level in the organization. As a power user, it's easy to curate the most important information about competitors and then distribute it out to leadership and other teams so that they can stay informed on the most important competitor trends. It allows me to share out information via email or through Slack and our competitive intel channel

Incentivized

The reason behind assigning this rating stems from the software's remarkable ability to seamlessly integrate intricate functionalities with an incredibly user-friendly interface. It strikes an exceptional balance between sophisticated features and ease of use, making it a standout solution in its category. The software's attention to user experience, coupled with its comprehensive project tracking capabilities, has undoubtedly left a positive impression. This rating reflects my appreciation for how effortlessly it empowers teams to manage projects, collaborate effectively, and achieve their goals with utmost efficiency

I have not needed support for Zoho Social. This comment requirement is confusing to me as I must find text to fill the requirement of a minimum of 50 words. There should be a non-applicable button that allows either user to skip a question or then require a shorter explanation like in my first sentence. Geez, now I have to give a rating while never using the feature.

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed.

Incentivized

Zoho Social is a great social media management tool that allows businesses, and individuals, to manage multiple social media accounts, schedule posts, track analytics, and engage with followers. It competes well with other social media management tools such as Hootsuite, Buffer, Sprout Social, Agora Pulse, and Hubspot. Zoho Social stands out for its integration capabilities with other Zoho applications and affordability for small to medium-sized businesses. Each tool has its own strengths and weaknesses, and businesses should evaluate them based on their specific needs and goals. The biggest fallacy for Zoho is its restriction on scheduling tools on the free plan who have social and personal needs. I believe this can be circumvented by Zoho periodically making an advertisement to one's feed.

• Crayon has centralized what was previously a dispersed collection of competitive intelligence analysis, streamlined sharing of competitive insights, and allowed the CI Team unprecedented visibility into our impact on the business. This helps our business by: making sharing of analysis more efficient and creating a self-serve mechanism among our stakeholders, reducing the number of bespoke requests we receive; fostering competitive discussions among the wider workforce, which pulls in multiple perspective to ultimately shape and improve the quality of finished analysis; clarifying the impact of the CI Team's role on the business, which makes discussions around ROI with leadership much easier now that they're backed by hard numbers rather than a reliance on anecdotal evidence.

Incentivized

• I had a month-long delay in launching my website. Zoho Social allowed me to continue to build an audience and anticipation while the website technical issues were worked out.
• The free trial meant I could give it a good try before spending any of my precious startup budget.

Incentivized