Crayon Intel Pro vs. Zoho Social

Elsewhere in my review, I've talked about Crayon's incredible capabilities to track competitors, make ingesting intelligence about those competitors automatic, and how easily it incorporates that intelligence into dynamically and automatically-updated battlecards. I've also talked about their expanding use of AI to improve user experience and to improve the final work of CI professionals. All of which is to say that Crayon is the best tool I've ever used for intelligence analysis- it's incredible. Another area of consideration is analytics, particularly around win/loss data - Crayon's integration with Salesforce creates insightful analytics for understanding which competitors you're winning against, which you're losing against, which sellers are having a hard time, which are succeeding, and which sellers are utilizing the battlecards during the sales cycle. Proving ROI is simple with Crayon's analytics, as well, with a tool to show how much revenue you (as an individual) or your team have influenced with your battlecards.

Incentivized

n a crowded landscape of scheduling software options, this particular solution stands out as a beacon of simplicity and user-friendliness. What truly sets it apart is its ability to strike a delicate balance between ease of use and content flexibility. Unlike some other platforms that may impose restrictions on content size and compromise quality during scheduling, this software manages to preserve the integrity of the content while offering an intuitive interface.

• Win/Loss Analysis
• Competitive Listening
• Battlecard Creation

Incentivized

• Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
• Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
• Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.

Incentivized

• Crayon has been innovative in incorporating AI into the tool, both to enhance productivity and to enhance the outcomes of analysis. The fantastic thing is these features started rudimentary, have gotten better, and are set to get better still - I could recommend this to Crayon as an area for improvement (I suppose), but they're already working to take advantage of the latest AI features to make the user experience and our outputs even better.

Incentivized

• The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.

Incentivized

I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.

Incentivized

Crayon is super easy to use - regardless of level in the organization. As a power user, it's easy to curate the most important information about competitors and then distribute it out to leadership and other teams so that they can stay informed on the most important competitor trends. It allows me to share out information via email or through Slack and our competitive intel channel

Incentivized

I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really

Incentivized

The guys at Zoho are amazing. They are always in touch and are willing to help. They regularly send support emails to find out how they can help. They send tips and information on updates. When you need help, they don't hesitate to call. Support is really great from Zoho.

Incentivized

The core features of all of these are essentially the same. Crayon Impact (the win/loss side) is what won us over compared to the other tools that we demoed.

Incentivized

Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.

• Crayon has centralized what was previously a dispersed collection of competitive intelligence analysis, streamlined sharing of competitive insights, and allowed the CI Team unprecedented visibility into our impact on the business. This helps our business by: making sharing of analysis more efficient and creating a self-serve mechanism among our stakeholders, reducing the number of bespoke requests we receive; fostering competitive discussions among the wider workforce, which pulls in multiple perspective to ultimately shape and improve the quality of finished analysis; clarifying the impact of the CI Team's role on the business, which makes discussions around ROI with leadership much easier now that they're backed by hard numbers rather than a reliance on anecdotal evidence.

Incentivized

• Zoho Social allows me to "see" my messaging planning weeks into the future. I can create themes for a week or month and easily see how it performs.
• Having all my social accounts in one place saves me time.
• It is too early for any ROI from Zoho but the amount of content I am putting out has increased by at least 400%.