Craft is a CMS for creating custom digital experiences on the web. Craft can support design portfolios, multinational marketing sites, and other kinds of sites, and integrates with tools like Salesforce, Mailchimp or Hubspot to offer a full business solution.
$130
per month per project
Salesforce CMS
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…
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Pricing
Craft CMS
Salesforce CMS
Editions & Modules
Team
$130
per month per project
Pro
$240
per month per project
Team
$279
per year includes one year of updates ($99 for support each subsequent year)
Pro
$399
per year includes one year of updates ($99 for support each subsequent year)
Enterprise
Contact Sales
for when a project has specific licensing requirements
No answers on this topic
Offerings
Pricing Offerings
Craft CMS
Salesforce CMS
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Hosted Craft CMS option available with a discount for annual pricing.
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More Pricing Information
Community Pulse
Craft CMS
Salesforce CMS
Features
Craft CMS
Salesforce CMS
Security
Comparison of Security features of Product A and Product B
Craft CMS
-
Ratings
Salesforce CMS
10.0
Ratings
21% above category average
Role-based user permissions
00 Ratings
10.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Craft CMS
-
Ratings
Salesforce CMS
10.0
Ratings
27% above category average
API
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10.00 Ratings
Internationalization / multi-language
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10.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Craft CMS
-
Ratings
Salesforce CMS
10.0
Ratings
26% above category average
WYSIWYG editor
00 Ratings
10.00 Ratings
Code quality / cleanliness
00 Ratings
10.00 Ratings
Admin section
00 Ratings
10.00 Ratings
Page templates
00 Ratings
10.00 Ratings
Library of website themes
00 Ratings
10.00 Ratings
Mobile optimization / responsive design
00 Ratings
10.00 Ratings
Publishing workflow
00 Ratings
10.00 Ratings
Form generator
00 Ratings
10.00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Suitable for mid-size to large websites (20 pages+). If you have a massive project with dozens or hundreds of content contributors, complex editorial process/workflow, are tied to a non-Linux platform (Microsoft Server), you may want an enterprise CMS like Episerver. If you need a small, cheap, theme-based, basic website with 5-15 pages, you'll probably go to WordPress.
If you have a large customer base and a large amount of data on each of your customers, it is really strong in creating personalized content that your salespeople can use in their pitch meetings—and then setting up workflows for automated for lifecycle journey creations to automatically go out to customers.
Design-agnostic templating system. No themes. This means you can use whatever HTML, CSS, JS you want, and integrate it with Craft.
Versatile field types, with 3rd party plugins providing a bunch more. Everything from plain text to address, color picker, date/time, file assets, one-to-many relationships, and more.
Control panel with clean, responsive UI makes content updates easy for clients.
Easy to use, just like Salesforce's other products. Many users can sit down and figure it out in no time, and with a little training become power users.
Fast and secure - Salesforce is a leader in the cloud world so you get consistently fast results and security that is top notch in the industry.
Accessible from anywhere - if you use cloud CMS already this is a no-brainer, but for those that do in-house CMS still, this is a major difference. Mobile access from anywhere on the planet without a VPN is something you just can't do without the cloud.
Organizations that are new to Salesforce need to be prepared for report building and other configurations. Customization is a great feature, but it can be overwhelming if not impossible for a brand new user.
Salesforce Trailhead is robust but can be confusing and overwhelming.
I'm currently comfortable with only using Salesforce CMS or any iteration on a desktop.
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
Craft was originally developed in response to ExpressionEngine's shortcomings. While ExpressionEngine has caught up in some regards, it still looks and feels a bit unpolished by comparison. Additionally, ExpressionEngine's vendor has never gotten UI right - not on their website, nor in their CMS. Craft remains easier to use, more polished and provides a wider feature set in its base install (without needing plugins). As for WordPress - while I recognize its massive popularity, I find its reliance on themes, third-party plugins, along with security shortcomings, make it a poor fit for the larger custom projects we build. On the other hand, if you want to throw up a passable website in a day, you can't beat WordPress.
Salesforce CMS is way better with both optimization and reporting both of which Sonar Scheduling lacked. Our ability to skill technician or prioritize was lacking with Sonar. The API was very delayed with Sonar so changes on the Gantt had a delay that would throw off other team members. Sonar was cheaper but Salesforce CMS is way more capable.
We don't have hard numbers on Craft's impact on our ROI, but we recognize that its feature set, ease of use, and integrated ECommerce allows offering a superior product to clients.