Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can customize each coverage book by choosing to show/hide metrics, apply high impact backgrounds, add their own commentary, and then share online or print. Coveragebooks also stores all past…
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Notified Public Relations Solutions with GlobeNewswire
Score 9.6 out of 10
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GlobeNewswire distributes press releases and multimedia content on behalf of thousands of customers every year, including growing businesses, agencies, non-profits, and public companies.
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Pricing
Coveragebook
Notified Public Relations Solutions with GlobeNewswire
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Pricing Offerings
Coveragebook
Notified Public Relations Solutions with GlobeNewswire
Free Trial
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No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
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Community Pulse
Coveragebook
Notified Public Relations Solutions with GlobeNewswire
User Ratings
Coveragebook
Notified Public Relations Solutions with GlobeNewswire
Notified Public Relations Solutions with GlobeNewswire
Likelihood to Recommend
Coveragebook is great for any organization that needs to regularly track client media coverage or even just trending news stories to send to clients in a professional looking report. It is ideal for small, medium, and large PR and marketing firms. For firms or companies more focused on internal communications, this would not be a regularly used tool. For those focused on external communications, it's a must-have tool that helps save time and makes it easier for people at every level of an organization to create branded coverage reports that are easy to download or link to and share with clients
This service might be more well suited for large corporations with a lot of press coverage that they need to get out on a very regular basis. GlobeNewswire may be much less appropriate for smaller organizations that cannot commit to the annual spend of the contract and adhere to its strict nature and aren't sending out regular releases. Note that they did not work with us on contract flexibility once signed, so just be sure that you will fully utilize the service and really stay on top of the cancellation date because if you miss it, you will be automatically locked in for another year. Thus for smaller companies it will be best to stick to an a-la-carte service that will be flexible and work with you on your changing needs. That is definitely not GlobeNewswire.
More ability to customize cover (title page) of report
Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)
Marketwired has recently changed its online platform. It is more complex than necessary. I used it many times and still often had to call the help desk for advice. Sometimes there would be 'bugs' in the system that were out of my control and even the help desk struggled to resolve it.
I used to simply email the news release & photos to the help desk and they'd get it out for me on time. It was effective and I appreciated the excellent customer service. Now the help desk are no longer allowed to distribute on a client's behalf, which is frustrating - even if you struggle using the online system.
The section of the online platform I found most confusing was around which media a news story would be distributed too. There are a lot of choices and it wasn't obvious to me as to how they were sub-divided. I often had to check with the help desk to ensure I'd made the best selection for the news story.
The level of customer service has declined. My account manager who previously provided excellent service was moved to another role as part of an internal restructure. Many team members at my agency voiced frustrations with the level of customer care.
Coveragebook is incredibly easy to use--so easy to use that we've never run into any issues that required additional support from the Coveragebook team. In the event that there is an issue, they have a detailed help section on the website with answers to FAQs to assist professionals at every step of the process.
Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.
I didn't look too closely at the other services above because it was quickly apparent that they do different things than Coveragebook. We were looking for a reporting and valuation tool but didn't need help creating or distributing releases or finding client mentions. (Our PR programs are very targeted towards relevant trade press; we aren't looking for thousands of mentions in any/all media outlets.) Coveragebook accomplishes all the tasks we required at a reasonable price.
We have only ever used GlobeNewswire and have had such success that we don't feel the need to evaluate competitors or switch to another solution in over 5 years.
The ROI is mostly on time. I used to spend hours upon hours designing and inputting information for reports. Now, Coveragebook does all of the hard work for me.
