CoSchedule Marketing Suite vs. OpenText MediaBin

CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.

Incentivized

If you want to share (or access) the most current version of any content MediaBin can be useful for ensuring that you are getting the right thing - assuming you can find it. Another useful functionality - OS sharing or exporting different file formats for a file. Often PDF works, but sometimes you need a file in a different image format and the software can allow that.

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Export files in multiple formats
• Help reduce email clutter as a central repository
• Help with version control

Incentivized

• The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
• The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
• In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.

Incentivized

• Search is often a chellenge - using the file name or "item number" doesn't always bring up the expected results.
• Navigation is not intuitive in places - finding different functions
• The export function is powerful but not always clear, several options seem like the same thing. e.g. Do I need FTP ot HTTP download? Do I care?

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.

Incentivized

I was not involved in the selection process but MediaBin seems to be more of a "repository" than a "file-folder" system. It also displays thumbnail previews of files making it useful for sorting through visual elements, like photos or PDFs. I am not certain how it compares with regard to version history.

Incentivized

• Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
• We are producing more content, faster.
• We are more aware of what everyone else in the department is working on.

Incentivized

• This software is more of a tool that resides in the background, so it is difficult to measure ROI.
• One negative impact is the challenges of managing access and thus limiting productivity when people can't access things.
• Another negative impact is the poor search functionality reducing productivity in finding the correct files when needed.

Incentivized