CoSchedule Marketing Suite vs. Loomly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 10.0 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
CoSchedule Marketing SuiteLoomly
Editions & Modules
No answers on this topic
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
CoSchedule Marketing SuiteLoomly
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteLoomly
Features
CoSchedule Marketing SuiteLoomly
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
7.3
Ratings
10% below category average
Loomly
-
Ratings
Ideation5.00 Ratings00 Ratings
Content collaboration7.00 Ratings00 Ratings
Content calendar10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
10.0
Ratings
21% above category average
Loomly
-
Ratings
Content distribution10.00 Ratings00 Ratings
Content promotion10.00 Ratings00 Ratings
Content automation10.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
10.0
Ratings
24% above category average
Loomly
-
Ratings
Closed-loop tracking and reporting10.00 Ratings00 Ratings
Content performance analytics10.00 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Loomly
8.4
Ratings
4% above category average
Content planning and scheduling00 Ratings8.90 Ratings
Audience targeting00 Ratings7.50 Ratings
Content optimization00 Ratings9.00 Ratings
Workflow management00 Ratings8.50 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Loomly
7.7
Ratings
3% below category average
Customer interaction histories00 Ratings8.00 Ratings
Bulk actions00 Ratings7.40 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Loomly
8.0
Ratings
3% above category average
Content marketing00 Ratings8.00 Ratings
Paid media management00 Ratings8.00 Ratings
Campaigns and promotions00 Ratings8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Loomly
8.7
Ratings
3% above category average
Twitter00 Ratings8.90 Ratings
Facebook00 Ratings8.90 Ratings
LinkedIn00 Ratings9.40 Ratings
Google+00 Ratings8.00 Ratings
Instagram00 Ratings8.90 Ratings
Pinterest00 Ratings8.90 Ratings
YouTube00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Loomly
8.0
Ratings
1% above category average
Campaign success analytics00 Ratings9.00 Ratings
Real-time tracking00 Ratings7.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Loomly
7.8
Ratings
3% below category average
Role-based user permissions & privileges00 Ratings8.50 Ratings
Mobile access00 Ratings7.00 Ratings
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CoSchedule Marketing Suite
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Score 10.0 out of 10
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User Ratings
CoSchedule Marketing SuiteLoomly
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
8.4
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
CoSchedule Marketing SuiteLoomly
Likelihood to Recommend
CoSchedule does more than just content planning, it helps you organize your content, betters your content with headline analyzers, and allows you to organize your work and marketing calendars as well. If your organization is in a spot where you need a well-rounded tool to help with content, marketing, or even task organization, CoSchedule might be the right fit.
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Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
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Pros
  • Best time to post is great at updating to when we get the most engagement by platform
  • Requeue tool to slate out additional posts for a given piece of content is a huge time saver
  • Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself
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  • Overview of all accounts is extremely helpful when managing multiple accounts
  • Approval flow for team members and clients
  • Simplicity of use
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Cons
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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  • Ability to change the background
  • Takes a while to create a drafted post for scheduling
  • More post ideas around holidays and observances
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Likelihood to Renew
No answers on this topic
These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
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Usability
The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.
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It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
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Support Rating
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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The chat feature is 10/10
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Alternatives Considered
CoSchedule is definitely a more powerful marketing tool than Loomly or Buffer, which are more dedicated to straight social media scheduling. I preview the calendar overview offered by CoSchedule, which makes it easy to see everything at a glance. PromoRepublic is similar but has the added Canva-type integration, which makes it more appealing to our clients who want to be able to easily put together their own images. CoSchedule is a bit pricy, which can be prohibitive for clients who don't pay in dollars.
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I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Return on Investment
  • Operationally, it is easier and faster to train new staff and get them comfortable in their roles and with their projects.
  • We are producing more content, faster.
  • We are more aware of what everyone else in the department is working on.
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  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View