Coremetrics / IBM Digital Analytics (discontinued) vs. Visitor Queue

• As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
• IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.

Incentivized

[Visitor Queue is] very useful to track visitors to your website where they have interacted with a page but not filled out a lead form.

Incentivized

• Marketing attribution models - capable to deliver an holistic view of the marketing channels performance
• Multisite capabilities : allows to have a Cie view as well as individual site's view
• Unique customer view and Live Profile: we are able to go to the visitor level and therefore use the behavioural data for marketing actions
• Reliability of the data: we have full confidence in the data collected and the rules are clear for us
• Support: available support 24h/7.

• Helps identity each lead in a greater details
• By clicking on the lead, I'm able to see all information on the page
• Structured and proper analysed

Incentivized

• The new UI is slow, buggy, incomplete, is not intuitive, and has limited support or explanation.
• The demo videos for the new UI showcase features that are not even available in the new UI and support said those features may never be available so they are not sure either why they are shown in the demo videos.
• Tag management is extremely manual leaving a lot of room for human error.
• Support across the board for the legacy UI and new UI are not very helpful. They typically do not take the time to understand the root of your problem and commonly default to the response "that feature is not available". For example, you cannot currently delete reports in the new UI even though there is a delete button available. Support says the feature is not available, so if you want anything deleted you have to submit a list to support and they will delete it for you. This is extremely frustrating when you are creating "test" reports in the new UI and then you have no option to delete them when done.

Incentivized

• Having all websites combined into one so you don't have to add filters to each one separately
• The buttons should be a little clearer (maybe use words instead of buttons) so it's easier to find where things are on the site

Incentivized

It is still a best in class analytics platform, but working with IBM contracting has proven to be quite a hassle at times... There are proven pros and cons to each of the major systems and vendors (most I already listed). I always recommend to establish the business questions you are trying to answer, determine which platform answers them best and decide whether it is worth the dollar investment

we are still early stage and costs are a little bit high and we need to have a bigger team to optimize the outcome

Very easy to implement and use.

it was pretty straight forward and easy to use with small teams

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

we had no problems in getting support

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

the training was ok, we knew the basics and we didnt need intensive training.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

It was easy to implement and we did not have any issiues

IBM Analytics is a great tool for measuring and analyzing web traffic along with consumer behavior to a degree. When compared to other solutions and tools available in the market today, I'd suggest checking out Kissmetrics or even Google Analytics over this tool. Ultimately, it will come down to the end user and if they are comfortable in the environment of the backend and workflows of IBM Digital Analytics.

Incentivized

I evaluated Lead Forensics. It's very similar to Visitor Queue but more expensive and I would say the only thing that seems to be a bit better is their dashboard is more comprehensive/visual.

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• Using IBM Digital Analytics has allowed us to optimize marketing spend for our clients and provide us the insight to reduce the spend on vendors that are not performing well or not bringing in qualified traffic.
• Using IBM Digital Analytics data to power on-site product recommendations has increased the percentage of total sales from recommendation zones to around 10% compared to around 1% with manually merchandised zones.
• Using IBM's TruePath Funnels to analyze the checkout process for various clients has allowed us to see where visitors are dropping out of the checkout process and make improvements to increase conversion rate.

• We did not select the tool.
• It was in the top 3 of solutions we looked at
• Again, we had a unique requirement and it didn't fit

Incentivized