Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Copper
Score 5.0 out of 10
N/A
Copper is a customer relationship management (CRM) built as an integration into Google Apps.
$12
per month per user
Insightly
Score 7.4 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Pricing
CopperInsightly
Editions & Modules
Starter - Paid Annually
$9.00
per month per user
Basic - Paid Annually
$23.00
per month per user
Professional - Paid Annually
$59.00
per month per user
Business - Paid Annually
$99.00
per month per user
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Offerings
Pricing Offerings
CopperInsightly
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to 15% discount for annual pricing.
More Pricing Information
Community Pulse
CopperInsightly
Considered Both Products
Copper
Chose Copper
We selected to test ProsperWorks and then switched back to Insightly because we had workflows set up and training created specific to Insightly. The cost for Prosperworks with fewer features than our current CRM made it easy to decide to switch back, at least for now. We might …
Chose Copper
ProsperWorks had the robust Google Apps integration, Forecasting, Roles/Permissions, and Opportunity Tracking and the price point was right for us. All of the other softwares we evaluated (except Salesforce) where missing one or more of the features. We didn't go with Salesforce
Insightly
Chose Insightly
I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
Chose Insightly
Insightly is a better organized, user-friendly, and mobile-friendly software. While it may be pricier than competitors, it makes up for it by saving the team time and confusion in the process. Our team has been more successful with the navigation of this software which has led …
Chose Insightly
Insightly is much more efficient and user-friendly than their competition. From the back end, Salesforce can be tough when it comes to putting integration that causes it to freeze or require to be refreshed. While this is a concern with Insightly, from my experience it happens …
Features
CopperInsightly
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Copper
3.1
20 Ratings
85% below category average
Insightly
7.3
400 Ratings
5% below category average
Customer data management / contact management6.020 Ratings8.5383 Ratings
Workflow management1.019 Ratings6.6351 Ratings
Territory management5.04 Ratings6.774 Ratings
Opportunity management6.019 Ratings8.4349 Ratings
Integration with email client (e.g., Outlook or Gmail)1.020 Ratings6.7357 Ratings
Contract management5.29 Ratings6.521 Ratings
Quote & order management2.07 Ratings8.364 Ratings
Interaction tracking1.019 Ratings6.2312 Ratings
Channel / partner relationship management1.07 Ratings7.724 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Copper
1.4
10 Ratings
137% below category average
Insightly
7.1
13 Ratings
6% below category average
Case management1.29 Ratings7.011 Ratings
Call center management1.55 Ratings7.28 Ratings
Help desk management1.67 Ratings7.19 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Copper
2.4
16 Ratings
104% below category average
Insightly
5.1
312 Ratings
39% below category average
Lead management3.416 Ratings5.5298 Ratings
Email marketing1.49 Ratings4.8245 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Copper
1.9
20 Ratings
120% below category average
Insightly
6.3
385 Ratings
19% below category average
Task management2.020 Ratings6.3374 Ratings
Billing and invoicing management1.75 Ratings6.039 Ratings
Reporting2.018 Ratings6.6321 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Copper
3.3
19 Ratings
79% below category average
Insightly
7.6
343 Ratings
0% above category average
Forecasting3.016 Ratings7.092 Ratings
Pipeline visualization4.019 Ratings8.0321 Ratings
Customizable reports3.017 Ratings7.7307 Ratings
Customization
Comparison of Customization features of Product A and Product B
Copper
3.6
20 Ratings
70% below category average
Insightly
6.2
345 Ratings
19% below category average
Custom fields3.020 Ratings6.7344 Ratings
Custom objects3.412 Ratings6.0105 Ratings
Scripting environment4.13 Ratings6.86 Ratings
API for custom integration4.010 Ratings5.5178 Ratings
Security
Comparison of Security features of Product A and Product B
Copper
6.9
15 Ratings
19% below category average
Insightly
7.9
295 Ratings
5% below category average
Single sign-on capability8.712 Ratings7.7262 Ratings
Role-based user permissions5.014 Ratings8.0197 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Copper
2.0
12 Ratings
114% below category average
Insightly
7.4
90 Ratings
1% above category average
Social data2.012 Ratings6.825 Ratings
Social engagement2.07 Ratings8.078 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Copper
2.0
13 Ratings
114% below category average
Insightly
6.0
146 Ratings
20% below category average
Marketing automation3.013 Ratings6.9146 Ratings
Compensation management1.01 Ratings5.14 Ratings
Platform
Comparison of Platform features of Product A and Product B
Copper
7.9
17 Ratings
7% above category average
Insightly
5.1
310 Ratings
36% below category average
Mobile access7.917 Ratings5.1310 Ratings
Best Alternatives
CopperInsightly
Small Businesses
Salesmate
Salesmate
Score 9.9 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CopperInsightly
Likelihood to Recommend
5.0
(21 ratings)
7.1
(420 ratings)
Likelihood to Renew
-
(0 ratings)
9.2
(33 ratings)
Usability
5.0
(12 ratings)
7.3
(156 ratings)
Availability
-
(0 ratings)
9.0
(6 ratings)
Performance
-
(0 ratings)
7.9
(25 ratings)
Support Rating
1.9
(11 ratings)
8.9
(34 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.0
(8 ratings)
Implementation Rating
-
(0 ratings)
8.2
(26 ratings)
Configurability
-
(0 ratings)
10.0
(18 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.5
(3 ratings)
Ease of integration
-
(0 ratings)
9.0
(10 ratings)
Product Scalability
-
(0 ratings)
9.0
(9 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
7.9
(3 ratings)
User Testimonials
CopperInsightly
Likelihood to Recommend
Copper
Copper has helped me extensively keep track of not only my own but my company's workflow. With so many projects and quotes to track, it has become essential to keep me on task and not miss any of our goals. It has been a perfect fit with our specific workflow, but I don't think it has the customizability just yet to be a perfect fit for every company out there.
Read full review
Unbounce
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
Read full review
Pros
Copper
  • I think the Opportunities Pipeline is probably the best feature of the CRM. The versatility of it allows for pipelines to be made for not only sales but myriad of other ways.
  • Copper's commitment to customer satisfaction is pretty spectacular. Many CRMs aren't as dedicated to this and provide their customers with simple how to articles that fall short of being an actual help.
  • Copper's ability to sync with Google is an undersold perk. If a company relies on the Google workspace, Copper is an amazing tool to work alongside with Google.
Read full review
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Cons
Copper
  • Window change: for mobile - when you tap on a card from a pipeline it takes you to the lead’s basic info. I wish it would immediately just open all activities so I can quick see notes
  • I usually use Copper on the go. When you open the Copper app, it immediately opens a collab window. I wish it had some sort of easy dashboard….plus a notes area. I open Copper on mobile to quickly search for someone’s name or to take quick notes from a sales meeting
Read full review
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Likelihood to Renew
Copper
No answers on this topic
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
Read full review
Usability
Copper
I would rate Copper overall usability as a 10. It is easy to use. I am not extremely computer friendly so I needed to find something that would fit what I can do. Copper definitely fit the bill. I would highly recommend it to anyone of any level of computer knowledge.
Read full review
Unbounce
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
Read full review
Reliability and Availability
Copper
No answers on this topic
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
Read full review
Performance
Copper
No answers on this topic
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Support Rating
Copper
There have been a few times when I contacted the "help desk" or "support team" and they just told me to watch a video or join a seminar to learn what I am looking to do. I would have expected someone to take a few minutes and literally walk me through the steps one by one until either I figured it out or accomplished the goal of my request.
Read full review
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
In-Person Training
Copper
No answers on this topic
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Online Training
Copper
No answers on this topic
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Implementation Rating
Copper
No answers on this topic
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
Read full review
Alternatives Considered
Copper
The software is designed to mimic the look of Google products. This makes it easy to use for people already familiar with Google products. It syncs with G Suite apps like Google Contacts and Google Calendar, and it is directly accessible from Gmail. It appears as a sidebar within Gmail and can be hidden if needed.
Read full review
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
Read full review
Contract Terms and Pricing Model
Copper
No answers on this topic
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
Read full review
Scalability
Copper
No answers on this topic
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
Read full review
Professional Services
Copper
No answers on this topic
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Return on Investment
Copper
  • Copper has simplified our CRM and makes it easy for the sales team to keep track of leads and opportunities.
  • Copper has allowed us to save money as it is a fairly competitively priced platform.
  • Copper has simplified our workflow, allowing us to work more efficiently and save time from tedious data entry.
Read full review
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
Read full review
ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of