Cookiebot by Usercentrics vs. LiveRamp

Cookiebot by Usercentrics is well suited for cookie consent management. It provides full compliance with The General Data Protection Regulation (GDPR) as we are an EU-based company so most of our clients. Whatsmore this tool also ensures compliance with The California Consumer Privacy Act (CCPA).

Incentivized

It is well suited if you are trying to track data and information across multiple platforms.

Incentivized

• Automatically tracks existing and new cookies and sends a monthly report to IT to be reviewed.
• Tracks all opt-in and opt-out information which can be downloaded and reviewed if necessary.
• Integrates with many different website platforms and is easy to install.
• You can customize the message in a variety of ways.

Incentivized

• Data onboarding
• Identity resolution
• Data management
• Audience segmentation
• Third-party data for audience targeting
• Hosting great ad tech and martech industry events

Incentivized

• The back-end user interface is a bit clunky. It can be annoying to navigate around at times (until you get used to it)
• Front-end branding and visual control are extremely limited. You're stuck with very few options for how the Cookiebot popup presents on your website. For now, it's acceptable, but Cookiebot will absolutely need to update this at some point in order to stay relevant.
• I've had issues with the in-app credit card payment system where it wouldn't proceed to the checkout. We resolved this by trying to do the payment in a different currency which did seem to help.
• The cookie scan has some fields that are cryptic which appear from time to time. It would be nicer if the labels were more user-friendly as visitors to our cookie declaration are not apt to look up the definitions on Cookiebot's website.

Incentivized

• Privacy information could be included better.

Incentivized

I briefly compared Cookiebot to two other vendors (I no longer recall the names). I quickly realized from their websites that the other vendors were cost-prohibitive (and also offered a much broader set of functionality). In our case, we simply wanted a way to manage our cookie consent at a low cost, and so Cookiebot was the ideal choice.

Incentivized

LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.

Incentivized

• Cookiebot has allowed us to comply entirely with GDPR with a nice, zero code solution, allowing us to do business in Europe literally overnight.

Incentivized

• Much better overall business view from improved analytics
• More actionable insights gained from cross platform analytics
• More holistic view of the user experience

Incentivized