Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
N/A
Piano Analytics
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
$430
per server calls consumption
Pricing
Contentsquare
Piano Analytics
Editions & Modules
No answers on this topic
Business
$430
per server calls consumption
Premium
Contact us
per server calls consumption
Offerings
Pricing Offerings
Contentsquare
Piano Analytics
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
$430 per server calls consumption
Additional Details
—
—
More Pricing Information
Community Pulse
Contentsquare
Piano Analytics
Features
Contentsquare
Piano Analytics
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Contentsquare
8.0
Ratings
5% above category average
Piano Analytics
-
Ratings
Responsive Design for Web Access
8.00 Ratings
00 Ratings
Mobile Application
8.00 Ratings
00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile
8.00 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.
When it comes to web analytics AT Internet is well suited. We introduced AT Internet in 2017 after an evaluation project with other professional analytics solutions. Starting with our corporate website we quickly rolled it out to our customer experience platform, our webshops, and our corporate intranet based on SharePoint 2013. Especially the use in our intranet brought significant improvements over the standard analytics features SP 2013 is offering. The ATI tag systems with their flexibility allow us to include company-specific properties and thus making it possible for us to analyze our intranet usage on segments such as locations, branches, and so on.
The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
The visual conversion funnels give a very good high level view of landing page performance and how they work together.
The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.
It assists with following the conduct of clients when we make item developments.
AT Internet is utilized to break down the conduct of workers on another web and Android application project.
It is an investigation device, that empowers us to see client ventures, screen advanced KPIs, and once again use the information for promoting purposes.
Not so easy to make difference between users who are inside the company and those who come from other entities.
Some concept such as "taux de rebond" are not so easily explained.
Not so easy to rename the name of the pages consulted. For instance, if I have tagged a page as "Landing Page" but afterward I feel the name as misleading, I must ask my IT to change the name (ie "Home Page") but can't do it myself.
For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
I gave this rating because I think that AT Internet is a good tool, user-friendly easy for onboarding and simple dashboards, however the majority of people use Google Analytics, especially media agency, it is easier for them to use Google Analytics.
Overall the experience is very good, it's quick, relaiable and does everything I would want. The only problems I have are matching the correct stats to what I want. It can be painful trying to find the right thing and the explanations are not always the clearest. That's the only issue i've found though.
I don't have any exemple in mind where AT Internet interface hasn't been available, i have always been able to use AT Internet when i needed it. The only issues to notice is that it happens sometimes that real time or D-1 datas are partially delayed.
I have not used the Support Team thereby I am unable to review how their Support Teams works. However, in an instance where I had an issue, my concerned department contacted their support team and I was provided with the solution of the problem I was facing within a short span of time.
The in-person training unfortunately does not match to our expectations, was too much focus on digital basis and not on AT Internet functionnalties and how to use it. We paid for one day and only 15 minutes at the end was focused on our real needs in terms of media analytics.
ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
AT Internet suited our business needs at the best value. Adobe Analytics wasn't user friendly for non-technical employees, Google Analytics (free and premium) provided significant limitations in reporting and customization, and IBM Digital Analytics had limitations on the amount of API calls and dashboard reports you can create. Webtrends was very interesting, but we felt it was a lot of design without the same amount of value. None of these tools produced real-time data that could be reported on right away, some tools had data that you could view real-time but it wasn't in reports until 30 minutes later, or the closest thing to real-time was a 30-minute delay. AT Internet had a 4-minute delay which was crucial to our business needs. AT Internet also had the best recommendations for support, without a monthly service hour requirement, and with very responsive account managers.
Regarding AT Internet possibilities, it could be adapted to small or large organizations, easy to set up. We can add sites in makets that we launch e-commerce.
I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.
