Contentsquare vs. OpenText Core Experience Insights

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.

OpenText Core Experience Insights is suited for 1. Tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 2. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval. 3. Automated extraction and classification of information from unstructured text and insight generation.

Incentivized

• The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
• The visual conversion funnels give a very good high level view of landing page performance and how they work together.
• The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.

• It utilizes data sets specifications to map the sequence of customer interactions effectively.
• It captures and tracks events data across multiple channels i.e. Exstream and teamsite.
• The dashboard displays the journey interaction performance so well that we are able to visualize, adjust and optimize the journeys.

Incentivized

• Looking at isolated recordings without creating a segment, we still have to use the old interface
• User interface has been massively improved but there are a few nags here and there that still need to be addressed
• Mobile and desktop should be shown side by side and not separately

Incentivized

• voice and contact center
• analytics and ai
• processes and collaboration

Incentivized

For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

Incentivized

OpenText Core Experience Insights is less pricy than Adobe Marketing Cloud suite but it offers fewer functionalities. OpenText Core Experience Insights is one of the best solutions for companies on a budget and that want to monitor campaigns or performance on traditional channels.

Incentivized

• I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
• I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
• We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.

• Return on Investment due to manual processes
• Analytics have improved our sales score
• Increased revenue due to predictive analytics

Incentivized